EFFECT OF ADVERTISEMENTS ON CONSUMERS’ PURCHASE DECISIONS
EFFECT OF ADVERTISEMENTS ON CONSUMERS’ PURCHASE DECISIONS TOWARDS EMULSION BRANDS C-RIM POONAM ARORA SAMINA RASHID Assistant Professor, St. Kabir Institute of Student, St. Kabir Institute of Professional Studies, Professional Studies, Ahmedabad, Gujarat. Ahmedabad, Gujarat. [email protected] [email protected] ABSTRACT: In present