Customer Experience Modeling: Designing Interactions for Service Systems
Customer Experience Modeling: Designing Interactions for Service Systems Jorge Teixeira1, Lia Patrício2, Nuno J. Nunes3, Leonel Nóbrega4 1,3,4 Madeira Interactive Technologies Institute, University of Madeira, Portugal, [email protected]; [email protected]; [email protected] 2 College of Engineering, University of Porto, Portugal, [email protected] Abstract. Designers aspire to create engaging and desirable experiences. To that end