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POST SHOW REPORT
SOUTHERN WOMEN’S SHOW PRESENTED BY SAM’S TOWN CASINO MARCH 9 - 11, 2012 MEMPHIS, TN

THOUSANDS ATTENDED
The show delivered over 17,500 women and millions of impressions in just three short days!

SCENES FROM THE SHOW

SPECIAL GUESTS
Celebrity appearances attracted media attention and guests!
From national celebrities and top chefs to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained.

Teresa Guidice, Real Housewives of New Jersey and Celebrity Apprentice

Celebrity Chef Charles Mattocks

Kristy Villa, The Balancing Act
on Lifetime TV

Chef Dana Elliot, Culinary Expert and
Taste of Home Cooking School Chef

POWERFUL PARTNERSHIPS
The Southern Women’s Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show!

MEDIA EXPOSURE

Electronic Advertising Print Advertising Public Relations Website Exposure Social Media E-Newsletters Direct Mail, Coupons, Tickets Retail Exposure
Grand Total

Value $134,859 $106,115 $99,000
$1,826 $18,000 $12,000 $2,920 $66,000 $440,720

ELECTRONIC ADVERTISING

Show promoted through extensive TV and radio campaign!
The following partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions.

Television Partner

Radio Partners

NATIONAL TV EXPOSURE
Show featured on The Balancing Act on Lifetime TV!
The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this year’s show with a large “show within the show” pavilion. The Balancing Act provided the following added exposure:
 Promotion of the show in 50,000 Balance Your Life Magazine Guides
 Email to 50,000 VIP club members
 Production of a 60 minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households!
 Promotion on www.thebalancingact.com

PRINT ADVERTISING
Show promoted through extensive print advertising campaign!
Paid and promotional newspaper ads in The Commercial Appeal promoted the show throughout a three week campaign. The paper also distributed the Official Show Program to their full circulation of 140,000 subscribers. An additional 5,000 copies were overprinted for distribution at the show.
The show was also advertised in The Memphis Flyer, ultimately reaching over 52,500 readers.

PUBLIC RELATIONS
The show’s Public Relations team generated millions of impressions through press releases, clippings, articles and interviews!

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Post Show Report