Efficiency First means Consumer First discussion paper FINAL


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! Efficiency!First!means!Consumers!First:! the!crucial!role!of!energy!advisory! services!in!realising!the!EU’s!energy! ambitions!

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Discussion(Paper(

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Prepared!by!Members!of!the!

Energy!Advice!Exchange!

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Catrin!Maby!

Louise!Sunderland!

Rod!Janssen!

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27th!September!2016(

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Table!of!Contents!
Preface(.............................................................................................................................(3!
Acknowledgements(..........................................................................................................(3!
About(the(Authors(............................................................................................................(4!
Conclusions(and(Recommendations(.................................................................................(5!
1.! Introduction(............................................................................................................(10! Why!energy!advice!is!key!to!an!effective!energy!renovation!strategy!...................................................!12! There!are!questions!that!need!answering!..........................................................................................................!13!
2.! Overview(of(the(state(of(the(art(...............................................................................(14! What!is!energy!advice?!................................................................................................................................................!14! How!is!energy!advice!delivered!in!practice?!.....................................................................................................!15! Monitoring!and!evaluation!........................................................................................................................................!17! ................................................................................................................................................................................................!18!
3.! Key(issues(in(putting(consumers(first(.......................................................................(19! What!advice!do!consumers!need!to!achieve!deep!low!carbon!building!renovation?!......................!19! What!are!the!timing!issues!and!trigger!points!for!energy!renovation?!.................................................!20! Who!provides!the!advice!and!how?!.......................................................................................................................!20!
Locality)................................................................................................................................................................................)21! Identifying)and)prioritising)measures)...................................................................................................................)21! Accessibility,)relevance)and)level)–)differentiating)consumers)...................................................................)22! Impartiality)and)trust)and)who)pays?)...................................................................................................................)23! Who!else!needs!access!to!advice!apart!from!building!owners?!.................................................................!24! Integrated/holistic!approach!–!the!‘oneLstopLshop’!.......................................................................................!24! How!important!is!monitoring!and!evaluation!of!energy!advisory!services?!.......................................!26! Developing!a!blueprint!for!energy!advice!for!deep!renovation!................................................................!27!
4.! Key(issues(in(embedding(energy(advice(into(buildings(policy(...................................(30! How!well!does!the!policy!framework!support!information!and!advisory!services?!........................!30! What!role!do!information!and!advisory!services!play!in!National!Renovation!Strategies?!..........!31!
What)should)National)Renovation)Strategies)be)for?)....................................................................................)31! How)are)information)and)advisory)services)presented)in)the)National)Renovation)Strategies?) 32! Are)the)guidelines)for)National)Renovation)Strategies)sufficient?)...........................................................)33!
5.! Next(steps(...............................................................................................................(35!
Annex(1:(Relevant(articles(of(EED(and(EPBD(...................................................................(36!
Annex(2:(Analysis(of(Member(State(Renovation(Strategies(for(information(and(advice( provision(........................................................................................................................(40!
References:(....................................................................................................................(44!
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Preface!!

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The!starting!point!for!this!paper!is!a!concern!that!the!role!of!energy!advisory!services!in!supporting!

consumers!to!undertake!deep!energy!renovations!is!being!overlooked,!or!that!provision!is!assumed!

rather!than!ensured.!This!is!highlighted!by!the!lack!of!documented!detail!of!such!services,!or!

evidence!of!their!effectiveness!(revealed!to!the!authors!in!previous!work!including!a!worldPwide!

review!of!energy!advice!services!and!‘onePstopPshops’,!and!a!review!of!energy!advice!provision!in!

Europe!undertaken!under!an!Intelligent!Energy!Europe!project!completed!in!2007).!!

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There!is!much!more!that!we!need!to!understand.!While!practitioners!and!many!policy!makers!

recognise!that!there!is!an!important!–!if!not!crucial!–!communications!role,!its!unique!and!essential!

contribution!is!not!fully!recognised.!Comprehensive!communication!strategies!increase!overall!

consumer!awareness!of!the!importance!of!undertaking!energy!renovations,!as!well!as!explaining!

programme!and!financial!support,!increasing!understanding!of!technical!aspects!of!energy!

efficiency,!and!building!capacity!within!the!energy!efficiency!service!industry!(suppliers,!installers,!

etc.).!

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Throughout!the!execution!of!our!work,!an!important!policy!gap!was!identified.!Simply!put,!the!

consumer!is!not!being!given!adequate!and!timely!information!and!support!to!enable!them!to!make!

important!decisions!about!whether!and!how!to!have!an!ambitious!building!energy!renovation.!

These!energy!renovations!are!of!course!needed,!in!very!large!numbers,!by!the!European!Union!to!

meet!our!climate!and!energy!objectives.!Essentially,!there!is!a!disconnect.!Government!policies!

need!consumers!–!owner/occupiers,!landlords!and!tenants!–!to!take!action!to!meet!longPterm!

objectives.!But!the!consumer!is!not!given!adequate!signals!–!including!the!provision!of!appropriate!

advice!in!order!to!make!the!decision!to!renovate.!

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This!Discussion!Paper!is!designed!to!build!the!momentum!that!will!lead!to!the!appropriate!changes!

to!EU!energy!efficiency!policies.!While!it!provides!many!answers,!it!also!leaves!other!questions!that!

need!further!development.!That!is!the!role!of!a!discussion!paper.!

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The!authors!hope!to!facilitate!a!discussion!–!through!the!Energy!Advice!Exchange!–!and!to!build!a!

body!of!evidence,!experience!and!knowledge!on!energy!advisory!services.!We!are!therefore!

welcoming!comment!on!any!aspect!of!the!Discussion!Paper.!We!also!hope!to!facilitate!the!sharing!

of!information!or!evidence!on!programme!design!and!delivery!experience!and!policy!development!

and!implementation.!We!hope!to!form!a!community!of!interest!and!a!body!of!evidence!to!support!

this!work.!

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Catrin,!Louise!and!Rod!

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Energy!Advice!Exchange!

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September!2016!

Acknowledgements!
! The!preparation!of!this!report!was!made!possible!by!the!financial!contribution!of!the!European! Climate!Foundation.!We!would!like!to!thank!Patty!Fong,!Yamina!Saheb,!Sophie!Shnapp!and!Joanne! Wade!who!contributed!valuable!comments!to!earlier!drafts!of!this!report.!

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About!the!Authors!

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Catrin(Maby!is!a!sustainable!energy!consultant!based!in!Wales.!The!first!energy!advice!service!she!

set!up!was!in!London!in!1984.!Catrin!set!up!the!nonPprofit!company!Severn!Wye!Energy!Agency!in!

1999,!and!as!CEO!built!it!to!a!45!strong!organisation,!leaving!in!2015!to!focus!on!research!and!

policy.!She!chaired!the!UK!Energy!Advice!Providers!Group!for!the!crossPsectorial!Energy!Efficiency!

Partnership!for!Homes.!Catrin!has!led!EuropeanPfunded!projects!on!energy!advice!(SErENADE:!

Sharing!Expertise!in!Energy!Advice!Across!Europe),!retrofit!of!social!housing!(SHARE:!Social!Housing!

Action!to!Reduce!Energy!Consumption),!and!amongst!other!projects,!communityPscale!delivery!of!

retrofit!(Countdown!to!Low!Carbon!Homes).!Catrin!has!a!degree!in!Engineering!Science!from!Oxford!

University!and!an!MSc!in!Energy!Resources!Management!from!South!Bank!Polytechnic.!!She!

received!an!OBE!in!2012!for!services!to!the!environment!and!social!equity.!

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Louise(Sunderland!has!worked!in!energy!and!sustainability!for!9!years!in!research,!lobbying!and!

advisory!capacities.!Previously!she!worked!in!international!development!and!community!

development!in!the!UK.!Louise’s!work!has!ranged!from!hands!on!evaluation!of!carbon!reduction!

programmes!to!multiPcountry!policy!evaluation!and!advising!built!environment!companies!on!

sustainability!best!practice.!Louise!has!a!strong!policy!and!industry!experience!having!worked!with!

both!the!Association!for!the!Conservation!of!Energy!and!the!UK!Green!Building!Council.!She!also!

Chaired!the!Existing!Homes!Alliance!for!England!and!Wales.!Louise!has!an!MA!and!an!MSc!in!

Environmental!Technologies!from!Imperial!College!London!(Distinction)!and!was!the!recipient!of!the!

BP!Prize!for!Strategic!Thinking.!!

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Rod(Janssen!is!an!expert!in!sustainable!energy!policies!and!gives!special!focus!to!how!to!

communicate!sustainable!energy!issues!to!a!wide!variety!of!audiences.!!He!has!worked!in!this!field!

in!various!capacities!since!the!1970s!first!for!the!Canadian!federal!government!and!then!at!the!

International!Energy!Agency!(IEA)!in!the!1980s.!In!2012,!Rod!created!the!web!service,!Energy'in'

Demand,!to!reach!wider!audiences!globally!through!the!use!the!web!and!social!media.!It!is!now!one!

of!the!most!popular!blogs!on!sustainable!energy!in!Europe.!Rod!is!President!of!the!notPforPprofit!

association,!Energy!Efficiency!in!Industrial!Processes!and!is!a!former!board!member!of!the!European!

Council!for!an!Energy!Efficient!Economy!(eceee).!

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Conclusions!and!Recommendations!
! The!European!Union!has!set!climate!and!energy!targets!for!2020!and!2030!that!include!an!indicative! target!for!energy!savings.!Following!the!global!agreement!at!the!Paris!climate!conference!in! December!2015,!these!EU!targets!are!expected!to!become!more!ambitious!as!sustainable!energy!is! expected!to!play!a!greater!role!in!meeting!our!climate!obligations.!! ! While!one!of!the!pillars!of!the!EU’s!Energy!Union!is!‘Efficiency!First’1,!this!must!be!complemented! with!placing!the!‘Consumers!First’.! ! In!moving!from!a!model!in!which!reliance!is!placed!energy!supply!to!one!that!gives!priority!to! energy!demand!and!is!delivered!by!a!far!greater!number!of!decentralised!energy!saving!actions,!the! consumer!is!at!the!centre!of!the!market.!! ! The!reliance!in!this!new!decentralised!model!on!large!numbers!of!individual!actions!by!consumers! creates!a!huge!need!for!consumer!information,!advice!and!support.!However,!the!provision!of! energy!advice!to!consumers!is!the!weak!link!within!energy!renovation!strategies!and!the!energy! efficiency!policy!framework!as!a!whole.!! ! The!emphasis!must!be!to!give!a!priority!to!ensuring!consumers!have!the!right!tools!and!information! to!make!appropriate!decisions!on!energy!renovations.!Significantly!increasing!the!rate!and!depth!of! renovations!will!not!happen,!even!if!the!big!question!of!financing!has!been!addressed,!unless!the! consumer!is!enabled!to!identify!and!access!the!appropriate!technologies!for!their!situation,!and! understand!how!they!interact!in!the!building!as!a!system.!This!includes!taking!up!opportunities!to! integrate!renewable!energy!technologies!(such!as!roofPtop!photovoltaic!panels)!and!‘smart’! technologies!(which!enable!greater!control!of!the!building’s!functions!and!interaction!with!the! energy!network)!to!achieve!a!more!complete!energy!renovation2.! ! Consumer!advisory!services!can!deliver!against!some!of!the!headline!priorities!of!the!Efficiency!First! policy!model.!Advisory!services!create!consumer!awareness!that!leads!to!increased!demand!for! ambitious!energy!renovations,!can!overcome!market!barriers!and!distortions!from!a!malfunctioning! market,!secure!actual!delivered!energy!and!carbon!savings,!and!address!social!inclusion!and! fairness.! ! The!paper!reflects!on!important!questions!as!Europe!plans!to!revise!part!of!its!energy!efficiency! policy!framework:!
•! Is!the!EU!giving!sufficient!priority!to!the!empowerment!of!consumers!as!it!sets!the!policies! to!encourage!greater!energy!renovation!of!its!existing!buildings?!
•! What!are!the!right!information!support!systems!that!will!help!the!consumer!make!that! commitment!to!undertake!a!deep!renovation?!!
•! Do!the!current!provisions!for!consumer!advice!–!for!example,!the!Energy!Performance! Certificate!mandated!under!the!Energy!Performance!of!Buildings!Directive!(EPBD)!P! motivate!sufficiently?!Do!they!provide!an!enabling!framework?!!
•! Who!is!best!placed!to!provide!trustworthy,!credible!advice!to!consumers?!
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1!The!Efficiency!First!principle,!according!to!OpenEXP,!“aims!to!ensure!that!energy'savings'compete'on'equal'
terms'with'generation'capacity.”!OpenEXP,!Energy'Transition'of'the'EU'Building'Stock,'Unleashing'the'4th'
Industrial'Revolution'in'Europe,!Paris,!France,!2016,!p.!61.!
2!While!the!expressions!“deep!renovation”!and!“nearly!zero!energy!renovations”!have!gained!currency,!with! the!introduction!of!renewables,!there!will!probably!be!a!move!to!using!the!more!appropriate!expression!“net! zero!energy”!buildings.!

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The!European!Commission!will!soon!recommend!specific!changes!to!two!of!the!main!energy!in! buildings!directives,!the!Energy!Performance!of!Buildings!Directive!(EPBD)!and!Energy!Efficiency! Directive!(EED).!These!changes!come!in!the!form!of!an!energy!efficiency!package!that!aims!to! improve!implementation!and!ramp!up!the!level!of!ambition.!This!new!energy!efficiency!package! provides!a!key!opportunity!to!address!the!issue!of!consumer!advice!for!renovation!head!on.! ! This!paper!has!been!prepared!in!support!of!a!briefing!that!makes!specific!recommendations!for!the! new!energy!efficiency!package.!The!paper!first!explains!what!is!meant!by!energy!advisory!services! and!delves!into!the!statePofPthePart!in!order!for!readers!to!better!understand!what!is!needed!and! what!is!missing.!It!then!focuses!on!the!main!issues!related!to!the!impact!of!advisory!services!on! energy!renovation!strategies,!and!on!how!this!can!be!enhanced!by!good!programme!design!and! delivery.!As!a!litmus!test!the!paper!reviews!the!priority!for!energy!advisory!services!in!a!survey!of! member!states’!national!renovation!strategies.!This!analysis!is!performed!to!determine!whether! consumer!information!and!advice!have!been!given!sufficient!attention!to!reflect!their!importance!in! our!energy!performance!of!buildings!policy!framework.!! ! Main(Conclusions( ! This!report!covers!a!wide!spectrum!of!topics,!focusing!on:!what!an!advisory!service!can,!and!ideally! should,!look!like;!how!Member!States!describe!their!energy!in!buildings!information!services;!and! how!the!current!EU!policy!framework!supports!energy!advisory!services.!Undoubtedly,!more!work! on!understanding!and!delivering!energy!advice!from!the!consumer!perspective!is!needed.!! ! Notwithstanding!the!need!for!further!evidence,!it!is!clear!that!the!needs!of!the!consumer!–!the! central!figure!in!any!renovation!strategy!–!are!not!adequately!addressed.!With!mounting!pressure! to!have!an!ambitious!renovation!strategy!that!will!contribute!to!Europe’s!2030!and!2050!objectives,! as!well!as!in!meeting!Europe’s!new!obligations!under!the!Paris!climate!agreement,!the!consumer! must!come!first!in!an!Efficiency!First!world.! ! Conclusions!on!advice!delivery!and!design! !
•! Current!information!services!are!broadly!inadequate!to!directly!address!the!needs!of! consumers,!to!help!them!make!important,!and!often!difficult,!decisions!whether!to!invest!in! a!deep!energy!renovation.!This!may!include!a!combination!of!energy!efficiency,!sustainable! energy!and!smart!technology!measures,!and!is!technically!much!more!complex!than! installing!a!single!technology;!
! •! While!there!are!some!good!examples!in!Europe!and!elsewhere,!there!is!insufficient!
evidence!about!what!an!adequate!advice!service!should!look!like!and!how!effective!it!is;!! !
•! To!achieve!deep!energy!renovations,!what!is!missing!is!a!long!term!and!sustained!approach! to!advice!delivery,!offering!full!geographical!and!sectoral!coverage,!for!all!types!and!tenures! of!buildings,!and!supporting!consumers!through!the!full!renovation!process;!
! •! An!effective!advisory!service!needs!to!be!expert,!independent!of!commercial!bias!towards! any!particular!technologies,!tailored!to!the!needs!of!the!individual!consumer!and!building,! and!delivered!in!a!manner!that!ensures!accessibility!for!all;! ! •! Effective!advice!delivery!crosses!the!technology!‘silos’!of!buildings!energy!efficiency,! renewable!heat!and!power,!appliances!and!smart!technologies.!It!also!crosses!the!

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knowledge!and!skills!silos!of!technical,!financial,!social,!and!communications,!and!the!action! silos!of!installing!measures!and!changing!behaviour;! ! •! Where!advisory!services!have!been!terminated!there!is!a!risk!that!valuable!experience!of! delivering!these!programmes!is!being!lost;!and!there!is!a!lack!of!evaluation!evidence!on!the! impact!of!advisory!programmes,!linking!impact!to!programme!design.!! ! •! Too!often,!from!the!review!of!national!renovation!strategies!and!other!related!literature,! public!communications!by!member!states!are!dominated!by,!or!restricted!to,!general! awareness!and!information!campaigns.!They!play!an!important!role,!but!typically!they!are! just!a!starting!point!for!renovation;! ! •! Energy!audits!and!Energy!Performance!Certificates!are!specific!tools,!which!have!relevance! within!the!renovation!process,!but!on!their!own!do!not!constitute!an!energy!advisory! service.!They!also!need!to!be!communicated!effectively!to!consumers,!and!followed! through!with!support!and!encouragement!to!take!action!on!the!information!provided.! Developed!as!a!tool!to!compare!the!energy!performance!of!different!buildings,!EPCs!are! typically!based!on!relatively!limited!data!sets,!and!do!not!provide!the!level!of!detail!needed! for!deep!energy!renovation;! ! Conclusions!on!policy' ! There!are!several!conclusions!that!relate!directly!to!EU!and!national!energy!performance!of! buildings!policy!with!respect!to!energy!renovations:!! ! •! There!is!a!lack!of!clarity!in!EU!policy!documents!on!what!constitutes!information!and! advisory!services.!In!particular,!the!spectrum!from!broad!awarenessPraising!to!full!bespoke! advisory!support!is!poorly!defined.!An!indication!of!the!level!of!assistance!needed!to! support!deep!renovations!is!absent;! ! •! The!effectiveness!of!the!EPBD!and!EED!to!promote!the!delivery!of!appropriate!advisory! services!is!severely!impacted!by!the!lack!of!a!clear!definition.!Furthermore,!the!limitation!of! advisory!services!to!‘information'provision’!in!the!definition!provided!of!a!‘policy'measure’! in!EED,!Article!2!is!unhelpful;! ! •! The!information!and!advice!elements!in!the!two!Directives!are!not!conceived!from!a! consumer’s!perspective.!Provisions!are!piecemeal,!overlapping!and!nonPspecific;! ! •! The!information!and!advice!elements!in!the!EPBD!and!EED!limit!their!reach!to!the!early! stages!of!the!customer!journey!and!fail!to!promote!assistance!to!consumers!in!the! important!action!stages!of!the!process,!where!arguably!most!help!is!needed!to!negotiate! the!complex!technical,!staging,!financing!and!behavioural!questions;! ! •! The!EPC,!which!can!be!considered!to!be!the!main!or!at!least!most!concrete!information! provision!tool!across!the!Directives,!has!limited!potential!as!a!standPalone!measure!to! support!a!consumer!to!achieve!a!deep!energy!renovation;! ! •! National!Renovation!Strategies!overall!(with!a!few!notable!exceptions)!fail!to!reflect!the! necessary!role!of!improved!advisory!services!in!delivering!the!scale!and!depth!of! renovations!needed!in!the!medium!to!long!term;!! !

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•! The!renovation!strategies!will!not!achieve!the!potential!impact!to!deliver!the!expected! energy!savings!from!building!renovation!without!adequate!information!and!advice! provision;!and!
! •! The!Commission’s!Guidance!on!Renovation!Strategies!is!severely!limited!in!its!
conceptualisation!of,!and!requirements!for,!information!and!advisory!policies!and! measures.! ! Recommendations( ! Provisions!in!the!new!energy!efficiency!package!need!to!be!developed!with!the!customer!and!the! customer!journey!at!the!centre.!Information!and!advisory!services!need!to!be!available!throughout! the!customer!journey!from!awareness!to!action!(and!repeated!action),!in!order!that!lack!of!support! does!not!result!in!lost!renovations!due!to!customers!dropping!out!of!the!process.!The!following! recommendations!are!to!all!the!institutions!of!the!European!Union:!! ! •! Article!2!of!the!EED!should!be!revised!to!include!a!definition!of!advisory!services!and!‘oneP stopPshops’.!‘OnePstopPshop’!is!a!loosely!defined!term!used!to!describe!provision!of!several! services!from!one!point,!so!that!the!consumer!only!has!to!make!one!contact.!In!relation!to! energy!advisory!services,!this!could,!for!example,!!mean!a!single!provider!offering!advice!on! technologies,!finance!and!installers,!and!potentially!actually!managing!installations!and! related!works;! ! •! The!overlapping!information!requirements!of!the!EPBD!and!EED!(in!particular!the!generic! information!requirements!in!EED!Articles!12,!17!and!EPBD!Article!20)!should!be! consolidated!to!provide!a!clear!understanding;! ! •! A!requirement!should!be!created!within!the!EED!for!a!robust!strategy!for!information!and! advice!to!consumers!on!technical,!legal,!financial!and!behavioural!issues;!and!clear! requirements!for!relevant!stakeholders!in!the!market!(at!a!minimum,!energy!auditors,! contractors,!installers,!financial!institutions)!to!provide!information!to!consumers;!! ! •! The!new!requirement!in!the!EED!should!emphasise!advisory!services!that!assist!consumers! through!the!‘action’!stages!of!a!renovation.!These!services!must!include!information/advice! on!not!just!technical!but!also!on!legal,!financial!and!behavioural!elements,!and!encourage! future!stages!of!renovation.!This!may!be!delivered!through!a!‘onePstopPshop’!approach;! ! •! The!new!requirements!should!be!worded!in!specific!and!measureable!ways!with!a! requirement!that!advice!services!be!evaluated!on!a!regular!basis!and!evaluation!reports! published;! ! •! For!clarity,!in!EED!Article!7!(9(f))!‘training!and!education’!and!‘energy!advisory!programmes’! should!be!listed!as!separate!policy!measures!as!alternatives!to!the!Energy!Efficiency! Obligation!Scheme.!Training!and!education!are!vastly!different!measures!to!advisory! programmes;!they!address!different!barriers,!have!different!audiences!and!serve!different! goals.! ! •! The!value!of!the!energy!audit!and!EPC!as!consumer!information!tools!should!be!increased! by!requiring!a!longPterm!renovation!plan!for!the!building,!which!can!be!updated!over!time! in!EPBD!Article!11!(2).!The!quantitative!assessment!of!the!building!would!be!used!as!the! basis!for!developing!a!longPterm!renovation!plan!for!the!building,!which!can!be!updated!as!

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changes!are!made!and!handed!on!at!change!of!ownership!and!occupancy.!This!takes!into!

account!the!reality!that!most!building!renovation!happens!incrementally!over!time,!and!

that!energy!improvements!may!be!less!disruptive!and!more!costPeffective!if!incorporated!

into!other!repair,!maintenance!and!improvement!works;!

! •! A!consolidation!of!existing!Articles!in!the!EPBD!(in!particular!Articles!7![renovation]!and!14P

16![systems!inspections])!should!require!identification!of!the!key!‘trigger!points’!for!energy!

renovation!and!mechanisms!in!place!to!ensure!referral!to!adequate!and!appropriate!

advisory!services.!!

! •! Specific!changes!should!be!made!to!improve!the!presentation!and!conceptualisation!of!

information!and!advisory!services!in!the!National!Renovations!Strategies:!! o! Changes!to!EED!Article!4!should!be!made!to!increase!the!focus!placed!on!the!

broader!policy!framework!beyond!stock!data/technical!potential!and!finance!

provision.!A!revised!Article!4!would!provide!for!a!better!elaboration!of!a!robust!

policy!framework!(c)!and!a!future!looking!perspective!(d)!that!guides!not!only!

investment!decisions!but!also!builds!confidence!through!an!adequate!supporting!

framework.! o! To!support!investment!by!consumers,!Article!4!should!include!a!requirement!for!

mechanisms!to!provide!advisory!services!to!facilitate!deep,!staged!renovations!and!

the!transition!to!‘smart’,!integrated!buildings.!! o! Annex!B!of!the!Commission!SWD!Guidance!for!NEEAPs3,!which!provides!guidance!

on!the!National!Renovation!Roadmaps,!should!be!revised!to!provide!for!a!more!

comprehensive!elaboration!on!“policies!and!measures!to!stimulate!costPeffective!

deep!renovations!of!buildings,!including!staged!deep!renovations”!(EED!Article!

4(c)).!In!particular,!point!3((a)iii)!which!currently!defines!the!need!for!an!appraisal!

of!“Information!campaigns”!should!be!changed!to!read!“Information'and'Advice'

services'for'consumers”!in!order!to!better!indicate!the!appropriate!type!of!

programme.!

!
•! A!resource!for!member!states!designing!advisory!programmes!that!collates!published!

experiences!and!evaluations,!identifies!best!practice!and!shares!case!studies!should!be!

created.!A!first!step!would!be!to!set!up!a!working!group!under!the!three!relevant!Concerted!

Actions!(EPBD,!EED!and!RES)!to!explore!options.!

!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!
3!https://ec.europa.eu/energy/sites/ener/files/documents/20131106_swd_guidance_neeaps.pdf!

!

9!

!

1.! Introduction!!
! The!European!Union!has!set!climate!and!energy!targets!for!2020!and!2030!that!includes!an! indicative!target!for!energy!savings.!Following!the!global!agreement!at!the!Paris!climate!conference! in!December!2015,!these!EU!targets!are!expected!to!become!more!ambitious!as!sustainable!energy! is!expected!to!play!a!greater!role!in!meeting!our!climate!obligations.!Within!this!context,!and!the! wider!context!of!Europe’s!transition!to!a!low!carbon,!secure!and!competitive!economy,!the!EU!has! created!the!Energy!Union.4!Energy!efficiency,!and!‘Efficiency!First’5,!according!to!Commission!ViceP President!for!Energy!Union!Maroš!Šefčovič,!is!one!of!the!five!pillars!of!the!Energy!Union:!! ! The!Energy!Union!is!based!on!the!three!longPestablished!objectives!of!EU!energy!policy:!security!of! supply,!sustainability!and!competitiveness.!To!reach!these!objectives,!the!Energy!Union!focuses!on! five!mutually!supportive!dimensions!(the!pillars):!1)!energy!security;!2)!the!internal!energy!market;! 3)!energy!efficiency;!4)!decarbonisation!of!the!economy;!and!5)!research,!innovation!and! competitiveness.! ! Perhaps!the!most!significant!opportunity!to!deliver!energy!savings!in!Europe!is!in!its!building!stock,! as!the!sector!currently!account!for!41%!of!total!energy!consumption!in!the!EU!and!40%!of!total!CO2! emissions.6!This!potential!has!already!been!acknowledged!in!several!framework!Directives!that! place!focus!on!energy!use!and!renewable!energy!potential!in!buildings,!but!in!light!of!the!scale!of! the!challenge,!there!are!many!arguing!for!a!more!ambitious!approach!to!renovating!our!building! stock.7!! ! To!achieve!the!transition!to!an!Efficiency!First!model!that!delivers!considerable!efficiency!savings! from!our!building!stock,!significant!and!wellPrecognised!barriers!must!be!overcome.!One!of!those! barriers!relates!to!adequate!information!provided!to!motivate!the!consumer.8!! ! In!moving!from!a!model!in!which!reliance!is!placed!on!centralised!energy!supply!to!one!in!which!our! ‘First!Fuel’9!is!delivered!by!a!far!greater!number!of!decentralised!energy!saving!actions,!carried!out! by!an!even!greater!number!of!diverse!stakeholders,!the!consumer!is!at!the!centre!of!the!market.! The!new!Efficiency!First!approach!must!therefore!be!delivered!hand!in!hand!with!a!‘Consumer!First’! approach.!! ! The!reliance!in!this!new!decentralised!model!on!large!numbers!of!individual!actions!by!consumers! creates!a!huge!need!for!consumer!information,!advice!and!support.!However,!the!provision!of! energy!advice!to!consumers!is!the!weak!link!within!energy!renovation!strategies!and!the!energy! efficiency!policy!framework!as!a!whole.!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!! 4!http://ec.europa.eu/priorities/energyPunionPandPclimate_en! 5!The!Efficiency!First!principle,!according!to!OpenEXP,!“aims!to!ensure!that!energy'savings'compete'on'equal' terms'with'generation'capacity.”!OpenEXP,!Energy'Transition'of'the'EU'Building'Stock,'Unleashing'the'4th'
Industrial'Revolution'in'Europe,!Paris,!France,!2016,!p.!61.!
6!According!to!JRC!report,!“The!PRIMES!model!used!for!the!impact!assessment![SWD!(2014)!255!final!of! 23.7.14]!!puts!potential!savings!from!building!renovation!at!21.8%!in!2020,!40.7%!in!2030!and!42.7%!in!2050.”! JRC,!op.cit.,!p.!57.! 7!Some!good!examples!are!available!in!these!reports:!Joint!Research!Centre,!Energy'renovation:'The'Trump' Card'for'the'New'Start'for'Europe,!2015;!OpenEXP!op.cit.;!and!Buildings!Performance!Institute!Europe,! Europe’s'buildings'under'the'microscope,!Brussels,!Belgium,!October!2011.! 8!For!the!purposes!of!this!paper!the!term!consumer!is!taken!to!refer!to!a!building!resident,!owner!or!manager.! 9!EC!and!UNEP!Financial!Initiative!working!group!Energy!Efficiency!Financial!Institutions!Group!named!energy! efficiency!as!Europe’s!First!Fuel!because!it!is!‘competitive,!cost!effective!to!produce!and!widely!available’!
(EEFIG,!2014!Energy!Efficiency!–!the!First!Fuel!of!the!European!Economy).!!

!

10!

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Efficiency First means Consumer First discussion paper FINAL