Spring 2022 PREVIEW

Spring 2022 PREVIEW
A Better Plant Deserves A Better Package

New for 2022 – 100% branded
packaging for all proven
winners sold in the U.S.
For over two decades, Proven Winners has demonstrated that branding works. You have seen it in your bottom line with increased profitability from our plants, and consumers have come to equate the Proven Winners name with exemplary garden performance. Now, we’re making the move to marry retailer and consumer interests by implementing the Complete Package Program for all annuals. Beginning with the Spring 2022 selling season, all Proven Winners annuals will be sold in our signature white branded container. Customers selling our annuals in recipes may continue to use our tag exchange program.
Annuals Join the Complete Package Program

Proven Winners ColorChoice® Shrubs
100% sold in complete
package

Proven Winners Perennials
100% sold in complete
package

Proven Harvest Veggies and Herbs
100% sold in complete
package

Heart to Heart Caladiums
100% sold in complete
package

Why is Branded Packaging Important?

100% Proven Winners Annuals
now to be sold in complete package

Think about the branded products you consume on a daily basis. The iPhone in your pocket came boxed in slick packaging that was

easily recognizable as an Apple® product. Coca-Cola® wouldn’t taste quite the same to you if you weren’t positive it was actually

Coke®. Packaging instantly forms our impressions of a product. Consumers have repeatedly shared their concerns when they see

our plants not offered in our signature white branded container, believing they are not buying “authentic Proven Winners.”

Nearly every product consumers purchase at garden centers is branded, and branded packaging informs their purchasing decisions. It also allows retailers to capitalize on the tremendous value of the ten billion brand impressions we make through our extensive marketing campaign each year. Plus, we have proven that using our signature white branded container increases sell-through at higher prices and margins for your customers.

What This Change Means to You
Just as we began including Proven Winners tag with every plant order long ago, our signature white branded container is now included too. All of the plant programs we offer, with the exception of annuals, have included branded containers for years. Now, beginning with the Spring 2022 selling season, all Proven Winners annual plants will be sold in the Complete Package, rounding out our entire collection with branded packaging.

4.25 Grande™ Self-Symetricize® Injection Branded Containers and Tray

1.0 GL Royale™ Injection Branded Containers and Tray

4.25 Grande™ Self-Symetricize® Co-Ex Branded Containers and Tray

1.0 GL Royale™ Co-Ex Branded Containers and Tray

How This New Program Works
Included: All annual liners scheduled for shipment on or after November 1, 2021 for the 2022 spring selling season will require branded containers or utilize our tag exchange program for hanging baskets and upright containers.
Excluded: Proven Selections varieties, Canadian customers, and some botanical gardens and trial sites. Check with your Proven Winners propagator if you are unsure if your customers will be excluded.
Ordering Options: H.C. Companies and East Jordan are the official suppliers of Proven Winners branded containers for annuals. When your customers book their plant orders with you or their propagator, they will be prompted to book their containers at the same time. If they do not specify their container size preference or let us know they will be taking advantage of our tag exchange program when they order plants, 4.25 Grande™ co-ex containers will be automatically included for each plant ordered plus the appropriate number of 10-count trays.
Container sizes: Any size Proven Winners branded container may be used for Proven Winners annuals. 3.5" containers are used exclusively with Proven Accents® plants. See all of our containers at www.provenwinners.com/Professionals/Branded_Containers.
Tag exchange program: If you are using our annuals in hanging baskets or upright containers, you may continue to take advantage of our tag exchange program. In such cases, we will substitute branded containers with one variety specific stake tag and one hanging basket tag for approximately every six plants ordered.

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Reaching consumers from every angle
Every single day, we’re reaching out to consumers to communicate our brand promise and build the exposure that is so critical in our customers’ success. Our broad reaching marketing campaign delivered over 10,000,000,000 impressions last year by harnessing the power of all the efforts you see pictured below. These impressions serve as reminders and motivation for consumers who have never been exposed to the brand in addition to the loyal following we’ve worked to build. Though the campaign runs all year, it is most heavily weighted during peak selling seasons to help move product when store traffic is high.
10+ Billion Digital Impressions in 2021
Google Ads – 8,000,000,000
Facebook Ads – 1,000,000,000
Social Media – 1,000,000,000

500+ Million Additional Impressions in 2021
Billboards – 250,000,000 Proven Winners.com – 12,000,000 GardenDesign.com – 20,000,000 Sponsorships – 16,000,000
Radio.com – 34,000,000

Garden magazines and Gardener’s Idea Book – 51,000,000

Radio – 48,000,000 E-Newsletters – 4,000,000
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Pandora – 71,000,000

Influencers Help Spread the Word
While we continue to maintain a robust social media presence on our own channels, the vital work of our influencers and brand ambassadors extends our brand’s reach much further. Here are just a few of the people who are amplifying the message by sharing their own personal experiences with Proven Winners plants and products. We encourage you to follow them and share their posts on your own social pages.

Jenny Simpson – Creekside Nursery @creeksidenursery

Jack Barwell – Barnwell Landscape & Garden @jackbarwelldesign and @c3gardens

Laura LeBoutillier – Garden Answer @gardenanswer

Staff Sergeant Ambrose and Angie Salazar – Garden Obsessions @gardenobsessions and @obsesionesdejardin (Spanish)

“We wanted to know what our customers thought of the Proven Winners container and if it was important to them, so we asked. Their answer was a resounding ‘Yes!’ We’ve always known that Proven Winners plants are excellent garden performers. The container delivers on that promise. Our customers know that the white container equals performance.”
Beth Simpson – Rolling Green Nursery, Greenland NH

“The quality of Proven Winners plants is exceptional, and our customers know that because of what they see in our garden center as well as in the garden performance they experience at home. By offering plants in the branded containers, it makes it easy for our customers, especially novice gardeners, to identify Proven Winners in our store. They know they can be confident in their purchase and the performance of these plants.”
A.J. Petitti – Petitti Garden Centers, Cleveland OH

“For us at Elder’s the Proven Winners container is instant POP. Customers easily recognize the brand and the quality it represents. The consistent

high-quality format allows us to get a premium price for our product. With today’s social media presence, customers are seeing a lot of Proven

Winners products online but they don’t know where to purchase. The Proven Winners branded containers are easily recognizable, especially

in mass displays. There is something rewarding about hearing a customer say, ‘I saw those plants online but didn't know where to get it.’

This has quickly made us the place for new and exciting plants.”

Jason Rymer – Elder’s Gardens, Chattanooga TN

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Heat Is On™ –
Bulletproof Plants for Hot climates
Whether you’re working with southern growers or expanding summer programs in more northern regions, our new Heat Is On program will be a valuable asset for you. Our new plant development team has been ultra-focused on bringing more heat tolerant plants into our lineup that you can confidently recommend in warm climates like the Southeast, Florida and Texas.
The Heat Is On program was created with the input from experts in the South including those on our trial team, at independent trial locations, and lifelong plantsmen like Norman Winter. These varieties have been proven to be virtually bulletproof in the southern heat. Expect this program to grow as additional trial results come in and new varieties are introduced.

ANGELFACE® Angelonia series

SUREFIRE® Begonia series

HEART TO HEART® Caladium series

TOUCAN® Canna series FAIRY DUST® Pink Cuphea

VERMILLIONAIRE® Cuphea

GRACEFUL GRASSES® TUT Cyperus series

DIAMOND Euphorbia series

BLUE MY MIND® Evolvulus series

HEAT IT UP® Gaillardia series

TRUFFULA™ Pink Gomphrena SUNCREDIBLE® Helianthus HIPPO® Hypoestes series series

Sweet Caroline Ipomoea series

LUSCIOUS® Lantana series

SUNSTAR® Pentas series 4

GRACEFUL GRASSES® Pennisetum series

SUPERTUNIA VISTA® Petunia series

COLORBLAZE® Plectranthus MOJAVE® Portulaca

(Coleus) series

series

MACHU™ Morado Ruellia ROCKIN’® Salvia series

UNPLUGGED® Salvia series WHIRLWIND® Scaevola series LEMON CORAL® Sedum

CATALINA® Torenia series

COLOR CODED® Echinacea series

RAINBOW RHYTHM® Hemerocallis series

SUMMERIFIC® Hibiscus series

SHADOWLAND® Hosta series

PYROMANIA® Kniphofia series

Leading Lady Monarda series ‘Denim ‘n Lace Perovskia

LUMINARY™ ‘Opalescence’ Phlox

Double Take Chaenomeles (Quince) series

SUGAR SHACK® Cephalanthus (Buttonbush)

VANILLA SPICE® Clethra

WAXWING™ Coprosma (Mirror Bush) series

PURPLE PILLAR® Hibiscus (Rose of Sharon)

QUICK FIRE FAB® Hydrangea paniculata

INFINITINI®

JAZZ HANDS® Loropetalum AUSTIN PRETTY LIMITS® BLOOM-A-THON®

FLUFFY® Thuja

Lagerstroemia

series

Nerium

Rhododendron series

(Western Arborvitae)

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2022 NATIONAL PLANT OF THE YEAR PROGRAM
Strong promotional campaigns build strong sales. Key in on these eight exceptional varieties that Proven Winners will be dedicating significant marketing dollars to build excitement and demand for beginning Spring 2022. Learn more at www.nationalplantoftheyear.com.

GRACEFUL GRASSES® PRINCE TUT™ Cyperus

HEART TO HEART® ‘Raspberry Moon’
Caladium

‘Paint the Town Magenta’ Dianthus

SHADOWLAND® ‘Diamond Lake’ Hosta

DOUBLE PLAY DOOZIE® Spiraea
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SUÑORITA® Rosa

Little QUICK FIRE® Hydrangea paniculata

INCREDIBALL® Hydrangea arborescens

2022 NATIONAL RECIPES
Packed with our top-selling, most distinctive varieties, our National Recipes have been proven in trials to work. We'll take care of driving consumer demand while you watch them fly out of inventory.
Amethyst Dreams
SUPERBELLS® GRAPE PUNCH™ Calibrachoa SUPERTUNIA® White Petunia
SUPERBENA SPARKLING® Amethyst Verbena
SUGGESTED THRILLER:
GRACEFUL GRASSES® PRINCE TUT™ Cyperus
Blind Love
SUPERTUNIA® LOVIE DOVIE™ Petunia SUPERTUNIA® ROYAL MAGENTA® Petunia
SUPERBENA® WHITEOUT™ Verbena
SUGGESTED THRILLER:
GRACEFUL GRASSES® PRINCE TUT™ Cyperus
Lady Luck
White Licorice Helichrysum Sweet Caroline RAVEN™ Ipomoea COLORBLAZE® Chocolate Drop Plectranthus
SUGGESTED THRILLER:
GRACEFUL GRASSES® PRINCE TUT™ Cyperus
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New Proven Winners Annuals for 2022

ARTIST® Pearl Ageratum
ANGELFACE® Cascade Snow Angelonia
ARTIST® Pearl Ageratum ‘**’ USPPAF CanPBRAF Simply the best we’ve trialed. This robust plant makes a pictureperfect Grande™ with new growth quickly covering the spent flowers. Offers an extended window for season-long sales. • One of our best-selling Grande™ crops • Grow right alongside Artist® Blue • Grow in 4.25 Grande™ and 1.0 Royale™ containers, baskets,
recipes, monocultures and landscapes • 8-12" height; 6-10" spread • Part sun to sun • Vigor 2

SUPERBELLS® DOUBLE TWILIGHT™ Calibrachoa
LADYBIRD™ Lemonade Calylophus
SUPERBELLS® DOUBLE TWILIGHT™ Calibrachoa ‘**’ USPPAF CanPBRAF US Utility 7786342 Harness tremendous impulse appeal with this robust, silvery lavender, fully double-flowered calibrachoa that makes a gorgeous Grande™ and mixes perfectly in elegant recipes. • Silvery lavender with a dark purple center • Screened for Thielaviopsis resistance • Grow in 4.25 Grande™ containers, hanging baskets,
recipes and monocultures • 6-12" height; 12-24" spread • Part sun to sun • Vigor 2

ANGELFACE® Cascade Snow Angelonia angustifolia ‘**’ USPPAF CanPBRAFF Early blooming and ready in time for spring baskets, this cascading Angelonia makes an ideal filler/spiller, especially in areas where heat and humidity tolerance is critical. • Blooms 1-2 weeks earlier • Strong performance through the summer heat • Grow in 4.25 Grande™ containers, hanging baskets
and landscapes • 8-14" height; 12-30" spread • Full sun • Vigor 3
8 '**' = See our website for varietal denomination information at www.provenwinners.com

LADYBIRD™ Lemonade Calylophus ‘WNCYLALEM’ USPPAF CanPBRAF Lemon yellow flowers that senesce to peach adorn this Texas primrose that’s ideal for hot, dry, sunny climates with cool nights. Use it like Evolvulus in easy care landscapes. • Ideal plant for the South and Southwest • Heat and drought tolerant • Grow in 4.25 Grande™ containers, monocultures, color
bowls and window boxes • 4-8" height; 12-20" spread • Full sun • Zone 7-10 • Vigor 1