Government First Grade College and PG Study Centre

Government First Grade College and PG Study Centre Shankaranarayana
(Affiliated to Mangalore University)
Kundapura Taluk, Udupi District, Karnataka - 576227 Department of Commerce

January 2018 - May 2018 PROGRAMME /SEMESTER Subject Code
Total number of Hours

M.COM / II
CMS453 : Strategic Marketing Management
60 Hours

Planned Date

No of Hours

03/01/2018

3

06/01/2018

08/01/2018 5
13/01/2018

15/01/2018 5
20/01/2018
22/01/2018 5
27/01/2018

Unit I
II

Unit
Heading
STRATEGI C
MARKETIN G
MANAGEM ENT

Details
Nature of Strategic Marketing
Management, Marketing
Philosophies, Advance concepts and Approaches

Customer Relationship Marketing, Components of SMM, Brand loyalty

Brand Positioning, Brand Resonance, Crisis Marketing,
Unique Selling Proposition

MARKETIN G AND
STRATEGI C
INTERFAC E

Nature of Marketing Environment, Mission and Vision statements, Marketing Audit and
SWOT Analysis

Method
Lecture, chalk and
talk
Lecture, chalk and
talk
Lecture, chalk and
talk
Lecture, chalk and
talk

Reading/ Reference T.N.Chhabra
& S.K.Grover C.N. Sontakki Philip Kotlar Bhagavathi&R. S.N.Pillai T.N.Chhabra
& S.K.Grover C.N. Sontakki Bhagavathi&R. S.N.Pillai T.N.Chhabra
& S.K.Grover C.N. Sontakki
Bhagavathi&R. S.N.Pillai
T.N.Chhabra &

S.K.Grover C.N. Sontakki

29/01/2018 5
03/02/2018

Growth-Share Approaches to competitor analysis, Competitive advantage and Porter’s three generic strategies

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover C.N. Sontakki

05/02/2018 5
10/02/2018

Strategies for Market Leaders, Followers, Challengers and
Nichers, Approaches to customer analysis, Factors influencing Consumer Behavior, buying decision process, marketing myopia

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover C.N. Sontakki

12/02/2018 17/02/2018

I INTERNAL ASSESSMENT

19/02/2018 5
24/02/2018

Bhagavathi&R.

Marketing

S.N.Pillai

MARKRTIN segmentation, R & D

Lecture,

T.N.Chhabra

III

G MIX

Factors in Marketing chalk and

STRATEGY prospective, bases for talk &

segmenting consumer

and industrial markets

S.K.Grover

C.N. Sontakki

26/02/2018 03/03/2018

Cultu ral and
sports

Activities

05/03/2018 5
10/03/2018

Market targeting and product positioning, product life cycle, new product development
process, service marketing and service
gaps

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover C.N. Sontakki

12/03/2018 17/03/2018

II INTERNAL ASSESSMENT

19/03/2018

5

IV PROMOTIO Elements in promotion Lecture, Bhagavathi&R.

24/03/2018

26/03/2018 5
31/03/2018

02/04/2018 5
07/04/2018

09/04/2018 5
13/04/2018

16/04/2018 5
21/04/2018

23/04/2018

5

28/04/2018

N MIX STRATEGY

mix, advertising objectives, budget ,message, media and
measurement,

chalk and talk,
PPT

S.N.Pillai T.N.Chhabra
&

S.K.Grover

C.N. Sontakki

Sales promotion, public relations, personal
selling, event markets, customer-experience and value creationdatabase marketing

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover C.N. Sontakki

Philip Kotler

Meaning, objectives and methods of

Bhagavathi&R. S.N.Pillai

STRATEGI

strategic marketing

Lecture, T.N.Chhabra

V

C evaluation, strategic chalk and

EVALUATI evaluation-marketing

talk

&

ON

control –social

marketing-green

S.K.Grover

marketing

C.N. Sontakki

Global marketingethical issues and dilemmas in marketing, customer-Life time value measurement

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover

C.N. Sontakki

Bhagavathi&R.

Nature, importance and

S.N.Pillai

INTERNATI scope of international Lecture, T.N.Chhabra

VI

ONAL

marketing,

chalk and

MARKETIN international talk, PPT &

G

distributon and

logistics management

S.K.Grover

C.N. Sontakki

Inventory management, advertising, and international
marketing through internet

Lecture, chalk and
talk

Bhagavathi&R. S.N.Pillai
T.N.Chhabra &
S.K.Grover

30/04/2018 5
02/05/2018

Revision

Interactio n with the students

C.N. Sontakki

Government First Grade College and PG Study Centre Shankaranarayana
(Affiliated to Mangalore University)
Kundapura Taluk, Udupi District, Karnataka - 576227 Department of Commerce

January 2018 - May 2018 PROGRAMME /SEMESTER Subject Code
Total number of Hours

M.COM / II Semester
CMS454 / Business, Industry & Commerce
60 Hours

Planned Date
03/01/2018 06/01/2018
08/01/2018 13/01/2018
15/01/2018 20/01/2018
22/01/2018 27/01/2018
29/01/2018 03/02/2018

No of Hours
3 5 5
5
5

Unit

Unit Heading

An Overview

I

of Indian

Economy

Details
The Structure of Indian Economy, Pillars of Economic Development, Role and contribution of
Agriculture

Industry, Commerce and Services,
Performance, recent trends in business

Industry, Commerce and Future Scenario of these sectors in
Indian economy

Nature, Role and

Essentials

Importance of

of Business, Business, Industry

II

Industry

and Commerce,

and

Functions and

Commerce

Processes, Internal

and External

Influences

Different Forms of Enterprises,
Interaction and Linkages with Government and Civil Society, Macro Environment and its

Method

Reading/ Reference
Osama Lari, “Industrial Sociology”
Vaidhyanath an. R
“Reforming the Reforms
Process”
Osama Lari, “Industrial Sociology”
AshwaniMah ajan and
GauravDatt “Datt and Sundaram
Indian Economy”
Osama Lari, “Industrial Sociology”

impact on Business, Industry and
Commerce, Types of Productive Systems

05/02/2018 5
10/02/2018

The Manorial Or Feudal System, The
Guild System, Characteristics of the
Domestic/puttingout/ outsourcing Systems, the Factory
System

12/02/2018 5
17/02/2018

Causes and Consequences of Industrialization, The
IT System of IndustrializationServices, enabled services, Linkage with Manufacturing and
Agriculture

19/02/2018 5
24/02/2018

Evolution of Structure of Indian

Business

Society, Glimpse of

III

and

Economic Activity in

Industry in Ancient Times, British

India

Raj, Swadeshi

Movement

26/02/2018 03/03/2018

Cultural and
sports

05/03/2018 5
10/03/2018

Post-Independence scenario, LicencePermit Raj, LPG Era, Economic Reforms
Since 1991,

12/03/2018 17/03/2018
19/03/2018 5
24/03/2018

Entrepreneurship Culture in India , Industrial Policy, 2014 and Changing economic policy era

Unregistered firms/

Structure Bagedari sector, Start-

and Status

ups and MSME

IV

of Business

sector, Large Scale

and

Enterprises, Export

Industry in Oriented Companies,

India

MNCs in India, Family

Business, Industry

AshwaniMah ajan and
GauravDatt “Datt and Sundaram
Indian Economy”
Dr. Yogesh M. Kulkarni “Performanc e of Indian
Industrial Sector”
Osama Lari, “Industrial Sociology”
AshwaniMah ajan and
GauravDatt “Datt and Sundaram
Indian Economy”
C V Madhavi “Business in Crisis”
AshwaniMah ajan and
GauravDatt “Datt and Sundaram
Indian Economy”

26/03/2018 5
31/03/2018
02/04/2018 5
07/04/2018
09/04/2018 5
13/04/2018

associations and bodies, Profile of eminent industry persons and houses, Present Status and Performance of Agriculture and allied
fields like horticulture, food processing , animal husbandry, fishing, contract farming,

Industry sectors like textiles, chemicals, sugar, paper, machine
tools, auto components, engineering products, pharmaceutical , biotechnology, semiconductor, hardware products, coal, mining, consumer durables, FMCG , Service sectors like information technology, hospitality, tourism, health care, banking, financial services, insurance, tourism,
retail

Nature and types of

Crisis, Physical

Growth of damage crisis, Stages

Business, of crisis like pre crisis

V

Industry

stage, acute crisis,

and

post crisis,

Commerce consequences of and

strategies for

managing crisis

Management of human and other resources, changing
manpower requirements, Growth
Dimensions and phases, growth barriers, Succession and Exit strategies.

Dr. Yogesh M. Kulkarni “Performanc e of Indian
Industrial Sector”
AshwaniMah ajan and
GauravDatt “Datt and Sundaram
Indian Economy”
PRIA “ Defining the
Sector in India-
Voluntary, Civil or Non-
profit”

16/04/2018 5
21/04/2018

23/04/2018

5

28/04/2018

30/04/2018 5
02/05/2018

Provisions of

Companies Act 2013,

CSR Rules, 2013,

characteristics and

role of non-

governmental

organisations (NGOs),

Interface

Voluntary

with

Organisations (VOs),

VI

Voluntary

Non- profit

Organisatio Organisations (NPOS),

ns

Civil Society

Organisations (CSOs),

Types of NGOs by

Orientation, level of

co-operation, scope

and coverage, Present

status of third sector

in India

Dr. Yogesh M. Kulkarni “Performanc e of Indian
Industrial Sector”

Confederation of Indian Industry (CCI), Federation of Indian
Chamber of Commerce and Industry (FICCI), Kanara Chamber of Commerce and Industry (KCCI), PHD
Chamber of Commerce and Industry, (PHDCCI), Associated Chamber of Commerce and Industry in India (ASSOCHAM), International
Chamber of Commerce (ICC).

PRIA “ Defining the
Sector in India-
Voluntary, Civil or Non-
profit”

Revision

Interactio n with the students

Government First Grade College and PG Study Centre Shankaranarayana
(Affiliated to Mangalore University)
Kundapura Taluk, Udupi District, Karnataka - 576227 Department of Commerce

January 2018–May 2018 PROGRAMME /SEMESTER Subject Code Total number of Hours

M.COM / II SEMESTER
CMH 455 (BUSINESS RESEARCH METHODS)
60 Hours

Planned Date
03/01/2018 10/01/2018
15/01/2018 17/01/2018
22/01/2018 24/01/2018

No of Hours
5
5
5

Unit 1 1 1

Unit Heading

Details

Introduction

Meaning of BR ,Scope of BR, Types of BR, An Overview of Research Process, Secondary Data , Experience survey

Introduction

Sampling Design, Measurement and attitude,scaling, The sources and collection of data, Secondary data,
Observation, Survey
Questionnaires and interview
schedules

Introduction

Analysis and Presentation of data, Univariate statistical Analysis
, Bivariate analysis, Interpretation, The Research Report

Method Lecture
Lecture Chalk & talk
Lecture Chalk & talk

Reading/
Reference
Business Research MethodsCooper D R and Schindler
P S
Statistical MethodsGupta S P
Business Research MethodsCooper D R and Schindler
P S
Statistical MethodsGupta S P
Business Research MethodsCooper D R and Schindler
P S
Statistical MethodsGupta S P

29/01/2018 31/01/2018
05/02/2018 13/02/2018
14/02/2018 21/02/2018
26/02/2018 03/03/2018
05/03/2018 07/03/2018
12/03/2018 17/03/2018 19/03/2018 21/03/2018

5

2

5

2

5

2

Cultural

and

--

sports

5

3

--

--

5

3

Regression And
Correlation Analysis
Regression And
Correlation Analysis
Regression And
Correlation Analysis

Meaning of CA , Significance of the
Study of Correlation, Types
of Correlation, Methods of studying
Correlation: SDM, GM,KPC of
Correlation of grouped data
Rank Correlation Coefficient ,
Probable error of correlation
coefficient and interpreting coefficient of correlation, Multiple correlation analysis
Meaning of RA, Linear and nonlinear R\egression
, Lines of Regression, estimation using the regression line, Multiple RA

Lecture, Chalk & talk
Lecture, Chalk & talk
Lecture, Chalk & talk

Statistical MethodsGupta S P Fundamentals of Statistics – Gupta S C
Statistical MethodsGupta S P Fundamentals of Statistics – Gupta S C
Statistical MethodsGupta S P Fundamentals of Statistics – Gupta S C

--

--

--

--

Sampling Theory and Statistical Inference

ST, The two Concepts:
Prameter and statistic , Objects of ST , Sampling distribution , The concept of SE,PE and IE, Method of
estimation

Lecture Chalk & talk

Statistical MethodsGupta S P
Fundamentals of Statistics –
Gupta S C

--

I INTERNAL

ASSESSMENT

Sampling Theory and Statistical Inference

Hypothesis Testing Procedure, Null Hypothesis and Alternative
Hypothesis , Test

Lecture, Chalk & talk

Statistical MethodsGupta S P
Fundamentals