Project For Strengthening The Capacity For Rural Tourism


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MINISTRY OF TOURISM (MITUR) REPUBLIC OF EL SALVADOR
PROJECT FOR STRENGTHENING THE CAPACITY FOR
RURAL TOURISM DEVELOPMENT IN
THE EASTERN REGION OF EL SALVADOR
FINAL REPORT
SUMMARY

JULY 2013

JAPAN INTERNATIONAL COOPERATION AGENCY

ORIENTAL CONSULTANTS CO., LTD.

IL JR 13- 113

MINISTRY OF TOURISM (MITUR) REPUBLIC OF EL SALVADOR
PROJECT FOR STRENGTHENING THE CAPACITY FOR
RURAL TOURISM DEVELOPMENT IN
THE EASTERN REGION OF EL SALVADOR FINAL REPORT
SUMMARY
JULY 2013
JAPAN INTERNATIONAL COOPERATION AGENCY ORIENTAL CONSULTANTS CO., LTD.

Western Region

Central Region

Republic of El Salvador

Eastern Region

Morazan

Pilot Project Area: 13 municipalities where CAT La Union currently covers.

Target area of the “Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador”
Source:JICA Project Team

Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)
Table of Contents
Chapter 1 Outline of the Project................................................................................. 1
1.1 Background and objective of the Project............................................................................... 1 1.2 Project Purpose ...................................................................................................................... 1 1.3 Overall goal of the project ..................................................................................................... 1 1.4 Outputs of the Project ............................................................................................................ 1
Chapter 2 Schedule of the Implementation of Activities ........................................... 2
Chapter 3 Outputs of the Project ................................................................................ 3
Output 1: Direction for local tourism development in Eastern region is clarified (Guideline) .................................................................................................................. 3
Activity 1-1: Survey on current condition of tourism in Eastern Region. ................................... 3 Activity 1-2: To analyze potential area for tourism development in the Eastern Region ............ 6 Activity 1-3: To formulate the draft guideline for tourism development in Eastern
Region in participatory way. .................................................................................. 9 Output 2: Knowledge on tourism development utilizing local tourism resources
is enhanced through pilot projects in the pilot project area......................................... 9 Activity 2-1: To formulate the criteria on selection of pilot projects under
coordination of CORSATUR in consultation with CDTs/tourism development associations. ...................................................................................... 9 Activity 2-2: Selection of the Pilot Projects and Implement them. ............................................. 10 Activity 2-3: To monitor and evaluate result of the pilot projects and draw "lessons learned''. ................................................................................................... 23 Output 3: Capacities of CDTs/tourism development associations in the pilot project area are enhanced. ....................................................................................................... 37 Activity 3-1: To assess training needs of CDTs/tourism development associations and stakeholders and implement training...................................................................... 37 Activity 3-2: To prepare and/or revise the regulations or article at CDTs/tourism development associations. ...................................................................................... 42 Activity 3-3: To enhance the networking among relevant organizations such as universities, NGOs, private tourism companies and governmental institutions. ... 43 Activity 3-4: To conduct exchange visits (including trainings in third countries) of CDTs/ tourism development associations.......................................................................... 44 Activity 3-5: Formulation of the tourism development concept by concerned CDTs/ tourism development associations.......................................................................... 45 Activity 3-6: To strengthen the capacity of CDTs/tourism development associations to prepare proposals in order to request support including fund-raising, towards donor agencies and NGOs. ....................................................................... 46
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Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)

Output 4:

Capacities of MITUR and CORSATUR for assisting CDTs/ tourism development associations are enhanced in the pilot project area. (Capacity building of MITUR/CORSATUR).............................................................. 47

Activity 4-1: To strengthen the communication of MITUR and CORSATUR with the CDTs/tourism development associations. ................................................ 47

Activity 4-2: To strengthen the capacity of MITUR and CORSATUR for assisting CDTs/ tourism development associations. ............................................................. 47

Activity 4-3: To assist non juridical CDTs in the pilot project areas to obtain corporate status....................................................................................................... 48

Output 5: A Model of tourism development for CDTs/tourism development associations are created and disseminated in the Eastern Region. .............................. 48

Activity 5-1: To draw recommendations to strengthen the capacity of CDTs / Tourism Associations from outputs1-4, and to develop a model ........................... 48

Activity 5-2: To conduct seminars for dissemination of the models in the Eastern Region ........ 49

Chapter 4 Results of Input.......................................................................................... 52
4.1 Assignment Results of the Experts ........................................................................................ 52 4.2 Results of the Trainees Reception ......................................................................................... 52
4.2.1 Training in Japan ......................................................................................................... 52 4.2.2 Training program to a Third Country .......................................................................... 54

Chapter 5 Schemes and Learned Lessons on the Operation and Implementation of the Project.............................................................................................. 56

Chapter 6 Modifications of the PDM ......................................................................... 57

Figures
Figure 2- 1 Results of the Work Flow............................................................................................... 2 Figure 3- 1 Population and density at the 13 municipalities of the Fonseca gulf area ..................... 5 Figure 3- 2 High potential areas at the Eastern region ..................................................................... 7 Figure 3- 3 Touristic resources identified at the field survey ........................................................... 8 Figure 3- 4 Flow Chart of Pilot Projects Selection........................................................................... 10 Figure 3-5 Schedule of monitoring and evaluation ......................................................................... 23 Figure 3- 6 Framework of the Model of Activities........................................................................... 48 Figure 3-7 Organization of Tourism Development Promotion in the Eastern Region .................... 50

Table 3-1

Table
Priority Projects of the 13 Municipalities within the Concept of Touristic Development and Support Provided .............................................................................. 46

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Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)
Chapter 1 Outline of the Project
1.1 Background and objective of the Project
The objective of the Project is to build a structure of sustainable tourism development at the Eastern region of El Salvador, with the counterpart institutions the MITUR and CORSATUR, to benefit the local communities under the partnership of the private and public sectors. The project site is the 13 municipalities of the Fonseca gulf under the jurisdiction of the CAT La Union, in order to strengthen the management capacity of the CDT of the 13 municipalities, that is composed of the tourism sector businessmen, local population and the local government, and also to assist in the capacity building of CORSATUR to support the CDTs. In addition, a tentative guideline of participative tourism development centered in the local population, with the partnership of CDT and CORSATUR was prepared; furthermore, pilot projects based on said guidelines, to identify and develop touristic products utilizing local resources at the project site, as well as promotion activities of said products were implemented. The objective is to monitor the implemented pilot projects, and through this experience, to prepare a model to be disseminated in the Eastern Region.
1.2 Project Purpose
A sustainable mechanism of tourism development to benefit the local community in the Eastern Region is established through a public-private partnership.
1.3 Overall goal of the project
Community tourism based on distinctive local resources is developed in the Eastern Region.
1.4 Outputs of the Project
Output 1: Direction for local tourism development in Eastern region is clarified (Guideline) Output 2: Knowledge on tourism development utilizing local tourism resources is enhanced
through pilot projects in the pilot project area. Output 3: Capacities of CDTs/tourism development associations in the pilot project area are
enhanced. (Capacity building of CDT/tourism development associations) Output 4: Capacities of MITUR and CORSATUR for assisting CDTs/tourism development
associations are enhanced in the pilot project area. (Capacity building of MITUR/CORSATUR) Output 5: A Model of tourism development for CDTs/tourism development associations are created and disseminated in the Eastern Region. (Model development and dissemination)
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Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)
Chapter 2 Schedule of the Implementation of Activities
This Project consists of 17 activities with 5 outputs and was implemented over three years. The flow of the project is described as follows.
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Plan of activities (Results)

2010

2011

2012

2013

8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6

1 Direction for local tourism development in eastern region is clarified (Guideline)

1-1 Survey on current condition of tourism

1-2 To analyze potential area

1-3 To formulate the draft guideline

2 Knowledge on tourism development utilizing local tourism resources is enhanced through pilot projects in the pilot project area.
2-1 Criteria on selection of pilot projects 2-2 Selection of pilot projects/
implementation. 2-3 To monitor pilot projects and draw
"lessons learned''. 3 Capacities of CDTs/tourism development associations in the pilot project area are enhanced.
3-1 To assess training needs and implementation

3-2 To prepare regulation or article

3-3 Networking among relevant organizations

3-4 To conduct exchange visit

3-5 Concept for tourism development

3-6 To strengthen the capacity for proposal writing

4 Capacities of MITUR and CORSATUR for assisting CDTs/tourism development associations are enhanced. 4-1 Communication with CDTs
Proposal writing to receive fund from donors 4-2 (OJT and Trainings in Japan) 4-3 To assist CDTs to obtain corporate status.

5 A Model of tourism development for CDTs/tourism development associations are created and disseminated in the Eastern Region. 5-1 Recommendations/develop a model.

5-2 Seminars/ dissemination of the models

  Submission of Reports Symbol First Year:

Second Year:

IC/R Third Year:

P/R I/R

P/R

P/R

P/R

I/R

P/R

F/R

IC/R:Inception Report, P/R:Progress Report, I/R:Interim Report, F/R:Final Report

Figure 2-1 Results of the Work Flow

Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)
Chapter 3 Outputs of the Project
Output 1: Direction for local tourism development in Eastern region is clarified (Guideline)
Activity 1-1: Survey on current condition of tourism in Eastern Region.
(1) General Description of Eastern Region Summary of the Eastern Region  The Eastern Region of El Salvador is comprised of the departments of Usulutan, San Miguel, Morazan and La Union, located at the left bank of Lempa river, the largest in El Salvador, that flows from Guatemala and Honduras; surface area is 7,728km2 (36.7% of the country’s area) and with 1,283 million inhabitants in 2010 (20.8% of the population in the country).  It is one of the extreme poverty areas in the country, with the highest number of emigrants to USA and other countries; at the same time it is the largest area of livestock breeding, with plenty of water resources and potential mining and touristic resources.  Natural and socioeconomic conditions at the 4 departments of the Eastern region are different; the department of San Miguel, capital San Miguel, is the fourth most important city in the country (population of 220,000 inhabitants); the department of Usulutan, close to the capital of the country, with a strong commercial activity has marked urban features, while the department of Morazan that is landlocked and the department of La Union that borders with the neighboring countries, have a rural character, with a large participation of agriculture in the economic activities as well as a high rural population.  Department of La Union where the pilot project site is located adjacent to the boarder of Nicaragua and Honduras has a long costal line and also has a huge rural area.
(2) Summary of CDTs  CDT (Comite de Desarrollo Turistico) is a representative group organized for tourism activities in the area, established according to the law of CORSATUR. It is established as an NGO of El Salvador with no relationship with governmental parties or religion  After legalization, it changed its name to ADT (Asociaciones de Desarrollo Turistico), enabling it to receive finance like donations and also enabling it to apply proposals.  Of the 262 municipalities in the country, by end of October 2012, 103 municipalities (39%) had CDTs, in the remaining 159 municipalities they had not been created and out of these,  Only in 24 municipalities (9%) do the CDTs have legal status and of the municipalities that have CDTs, 23% are already legalized. Even so, 61 municipalities are in the process of obtaining legal status.  Regarding La Union department, the percentage of creation of CDTs (67%) is the 2nd highest, after the department of La Paz (73%), the proportion of legalized CDTs in La Union being the highest (28%)
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Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)
 CORSATUR has 6 offices of the Centre of Friends for Tourists (CAT, for its abbreviation in Spanish) under its jurisdiction nationwide that are responsible for the management of tourism topics in the respective areas.
 In these, there are municipalities that still do not have CDTs; others have CDTs, and also those that already have legal status.
 Within the CDTs there are some that run under direct management of CORSATUR, with no relation with CATs.
 In some cases, regional CDTs have been created, signed up to a CAT.  Out of the 6 CATs at national level, 4 have regional CDTs and of these, Ruta de Paz and La
Union have legal status. Therefore, the region of Gulf of Fonseca, target area of the project, has made progress with regards to the legalization of the regional CDT.
(3) Existing Conditions of the Pilot Project Sites Population and population density at the 13 municipalities  Out of the 13 municipalities at the Pilot Projects area of the Fonseca gulf, 12 municipalities are located at the La Union department and 1 at San Miguel department. At La Union department there are a total of 18 municipalities; and so, the 13 municipalities of the Fonseca gulf area represent 67% of the municipalities.  The population at the 13 municipalities in 2007 was approximately 250 thousand inhabitants (See Fig. 3.1); the most populous was Conchagua with 48 thousand, followed by La Union with 42 thousand inhabitants. The total population of the 6 municipalities at the coast was around 170 thousand, approximately 70% of the total. There were 5 municipalities with less than 10 thousand inhabitants, which all added, had a population of 29,000 inhabitants, or 12% of the total.  The population density of the 13 municipalities at the Fonseca gulf area was approximately 20% higher than the Department of la Union.  As the economic base to absorb the increase of population in the area is weak, the population growth is significantly low; and it is also assumed that the emigration rate is quite high. Moreover, as the occupancy rate of hotels is low compared to other departments, it may be inferred that basic and tourism infrastructure are not sufficiently developed to attract tourists.  At the same time, considering the area of the 13 municipalities as a whole, the situation of the capacity of hotels and restaurants in the coast and the interior is very different; clearly the coast has an advantage.
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Project for Strengthening the Capacity for Rural Tourism Development in the Eastern Region of El Salvador (Final Report/Summary)

Population: Density (person/ km2)
(Source : SENSO Población 2007)

Santa Rosa de Lima

28,414 (221)

Bolivar 5,482 (106)
San Jose Yucuaiquin 4,728
10,419 (104) (189)

Pasaquina
24,720 (84)

Yayantique
6,047 (144)

San Alejo
24,964 (99)

El Carmen 18,877 (179)
Conchagua

La Unión
41,531 (288)

Chirilagua
24,236 (117)

Intipuca
7,849 (83)

47,987 (239)

Meanguera del Golfo
5,067 (202)

Figu図re 33--11.Pフopォulンatiセonカan湾d 岸den周si辺ty 地at 域the1133 市muにniおcipけaliるtie人s o口f thおe よFoびnse人ca口gu密lf度area

(4) Summary of CDTs of 13 municipalities of Fonceca Gulf
Situation of formulation of CDT  Formulation of the CDT in this area launched in September 2007, starting to formulate 6 CDTs including regional CDT and the following year all the CDTs were legalized. In August 2010 when the project started, 7 municipalities did not have CDT, however, with progress of the project, the CDTs were established in all the municipalities during 2012.
Management offices and responsible persons for the CDTs within the municipalities  During the municipal elections carried out in March 2012, the new mayor of the municipality of El Carmen created the tourism management office. Attempts are being made for a similar management office in the municipalities of La Union, San Jose and Pasaquina, but as of December of 2012 this has not been concluded.
 There is no uniformity in the responsible management offices of the CDTs; they are different depending on the city halls.

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Project For Strengthening The Capacity For Rural Tourism