Artistry Men Launch Fact Sheet Leaders Guide


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ARTISTRY MEN LAUNCH FACT SHEET LEADERS GUIDE
INTRODUCTION:
Introducing the ARTISTRY Men Collection. A complete range of skincare products, designed around men’s daily skincare routines and their need for balancing oil and hydration levels and for anti-aging benefits.
PRODUCTS:
• Gentle Face Wash • Smooth Shave Foam • Post Shave Toner • Serum Concentrate • Facial Moisturiser
With updated formulas, packaging, fragrance, plus the most powerful ARTISTRY Men skincare claims, the ARTISTRY Men collection is ready to help any man look and feel his best.
TARGET AUDIENCE:
• All Men not using any skincare or using mass (supermarket) brands. • Current Tolsom Users wanting a more prestige solution for premium results. • Men new to the Amway Business. • Current Youth Xtend® users to take up the Shaving Foam, and potentially the Serum. • Women who buy skincare for their men.
POSITIONING:
• This is NOT a replacement for Tolsom, It is an ARTISTRY product skincare range. • With that comes the science, technology and patents we see with ARTISTRY, not prevalent in any other brand found in discount
department stores or supermarkets. • We are however targeting mass skincare users – Men who are now seeking the best for their skin. Market data tell us that men
are buying Clinique Skin Supplies for Men and Aramis and other men’s premium brands – they are actively seeking better options.* • There will be men that do not want to use what they perceive as being a ‘women’s’ range. • We want to focus on ARTISTRY Men being another launch from ARTISTRY, focusing primarily on the science, technology, premium nature of the brand. • We do not want men using ARTISTRY Youth Xtend to switch to ARTISTRY Men, as Youth Xtend is the ultimate solution for both men and women. We want these YX Men to simply start using the Shaving Foam and perhaps Serum in this new range. • That is why we also do not want to focus too much on the differences between men and women’s skin as this will cause a switch. • In essence ARTISTRY Men is to be seen as the Hydra-V® for Men. • We are comparable in the market place. • It is the most affordable range of skincare by ARTISTRY.
Source: MEN’S GROOMING IN AUSTRALIA, Euromonitor International, June 2014

Men's Skincare Comparison

MEN'S SKINCARE Brand
CLEANSERS ARTISTRY MEN CLINIQUE BIOTHERM HOMME CLARINS MEN LANCOME MOLTON BROWN SHIDEIDO MEN LAB SERIES
SHAVING FOAMS ARTISTRY MEN CLINIQUE BIOTHERM HOMME LANCOME CLARINS MEN KIEHL'S L'Occitane
TONERS ARTISTRY MEN CLINIQUE Men SHISEIDO MEN
MOISTURISERS ARTISTRY MEN CLINIQUE SHISEIDO MEN KIEHL'S LANCOME MEN CLARINS MEN LAB SERIES
SERUMS ARTISTRY MEN CLARINS MEN BIOTHERM HOMME LANCOME MEN LAB SERIES

Product
Gentle Face Wash Face Wash Aquapower Cleanser Active Face Wash Ultimate Cleansing Gel Balancing Face Wash Cleansing Foam Multi Action Face Wash
Smooth Shave Foam Aloe Shave Gel Aquapower D-Sensitive Shaving Foam High Definition Shave Foam Smooth Shave Facial Fuel Sky Flyin Foaming Multi-Gel Shaving Gel
Post Shave Toner Mens Toning Scruffing Lotion Men Hydrating Lotion
Facial Moisturiser Moisturizing Lotion Moisturizing Emulsion Ultimate Man Facial Fuel Hydrix Micro-Nutrient Moisturizing Gel Super Moisture Gel Instant Moisture Gel
Serum Concentrate Anti Fatigue Serum Supreme Youth Architect Serum Energizer Total Max Overnight Renewal Serum

Size ml WS Cost / ml RRP Price Cost / ml

115 $27.37 200 125 125 100 100 125 100

$0.24

$36.95 $29.00 $53.00 $28.00 $49.00 $36.00 $39.00 $36.00

$0.32 $0.15 $0.42 $0.22 $0.49 $0.36 $0.31 $0.36

200 $23.67 125 200 200 150 142 150

$0.12

$31.95 $29.00 $29.00 $37.00 $28.00 $30.00 $38.00

$0.16 $0.23 $0.15 $0.19 $0.19 $0.21 $0.25

150 $36.26 200 150

$0.24

$48.95 $36.00 $54.00

$0.33 $0.18 $0.36

150 $42.19 100 100 125 50 50 50

$0.28

$56.95 $39.00 $62.00 $50.00 $75.00 $69.00 $52.00

$0.38 $0.39 $0.62 $0.40 $1.50 $1.38 $1.04

30 $49.59 20 50 50 30

$1.65

$66.95 $48.00 $149.00 $99.00 $85.00

$2.23 $2.40 $2.98 $1.98 $2.83

Source: www.clinique.com.au, www.myer.com.au, www.davidjones.com.au, www.fragrancesandcosmetics.com.au Date sourced: February 2015 Competitive pricing may vary according to source and date sourced

Corp Name AUSTRALIA AUSTRALIA AUSTRALIA AUSTRALIA AUSTRALIA AUSTRALIA
Corp Name NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND NEW ZEALAND

Item Number 111225 111226 111227 111228 119024 260896

Item Description ART MEN GENTLE FACE WASH ART MEN SMOOTH SHAVE FOAM ART MEN POST SHAVE TONER ART MEN Facial Moisturiser ART MEN SERUM CONCENTRATE ART MEN SYSTEM Set

Item Number 111225 111226 111227 111228 119024 260896

Item Description ART MEN GENTLE FACE WASH ART MEN SMOOTH SHAVE FOAM ART MEN POST SHAVE TONER ART MEN Facial Moisturiser ART MEN SERUM CONCENTRATE ART MEN SYSTEM Set

PV 6.64 5.74 8.79 10.23 12.02 47.75
PV 7.35 6.47 9.80 11.37 13.30 53.12

BV 24.88 21.52 32.96 38.35 45.08 179.07
BV 28.06 24.72 37.42 43.44 50.80 191.88

W $27.37 $23.67 $36.26 $42.19 $49.59 $179.07
IM $32.27 $28.42 $43.04 $49.96 $58.42 $212.11

RRP $36.95 $31.95 $48.95 $56.95 $66.95 $241.75
Sug Ret $41.95 $36.95 $55.95 $64.95 $75.95 $275.75

APRIL! LAUNCHING
FORMULATED FOR SUCCESS
A complete line of modern skincare invented especially for men’s skin and calibrated for maximum performance.
Featuring highly advanced Serum Concentrate to
help restore firmness and minimise the appearance of fine lines. All formulated with
our exclusive DermaSync Complex to help control oil and optimise hydration levels.

ADVERTISING:
The following advertisement has already appeared in the latest edition of Connect Magazine and hence it may be worthwhile to contact your team for a briefing on the target market and positioning of ARTISTRY Men as outlined in this document.

CLEANSE

SHAVE

POST-SHAVE

RENEW

MOISTURISE

GENTLE FACE WASH
VS-111225 FBV P664B2488W2737 RRP $36.95

SMOOTH SHAVE FOAM
VS-111226 FBV P574B2152W2367 RRP $31.95

POST SHAVE TONER
VS-111227 FBV P879B3296W3626 RRP $48.95

SERUM CONCENTRATE
VS-119024 FBV P1202B4508W4959 RRP $66.95

FACIAL MOISTURISER
VS-111228 FBV P1023B3835W4219 RRP $56.95

ARTISTRY Men System Set for Tour with FREE Toiletry Bag

ABOUT THE TOUR:
• FREE – No ticket required. Come early to secure seating.
• Michelle D’Allaird is the presenter. • The Tour will be National, with Sydney and
Brisbane being at external venues that hold more people. • EVERY man attending gets a FREE Gift. • Every order of a System Set on the night goes into 2 draws on the night - a Red balloon Voucher and another being a couples massage. • Every System set purchase also goes into a National draw to win a $2000 BBQ’s Galore Voucher. • The Tour in Melbourne and Sydney ties in with the Rally. • FREE Toiletry Bag Offer with System set – TOUR ONLY. • Every System set has a 10% PV/BV Uplift – Ongoing. • Only Check Express available for this offer – download the app in time! • For terms and conditions login to www.amway.com. au or www.amway.co.nz
ADDITIONAL INFORMATION:
Please visit the ARTISTRY downloads section for more information on ARTISTRY Men.

TOUR DATES 2015

Tuesday 7 April 2015
Wednesday 8 April 2015
Thursday 9 April 2015
Friday 10 April 2015
Sunday 12 April 2015
Tuesday 14 April 2015
Wednesday 15 April 2015
Thursday 16 April 2015

Adelaide Convention Cnt “City Room 1 & 2” North Terrace ADELAIDE

7.00pm-9.30pm

Amway Business Cnt Units 5 & 6 Lincoln Homemakers Cnt 64-96 Gaffney St MELBOURNE

7.30pm-9.30pm

Crown Perth Astral Three (East) Great Eastern Highway, Burswood PERTH

7.30pm-9.30pm

The Concourse Chatswood “Concert Hall” 409 Victoria Ave Chatswood SYDNEY

7.00pm-9.30pm

BTP Conf & Exhibition Cnt 1 Clunies Ross Court Eight Mile Plains BRISBANE
Amway Business Cnt 6A Pacific Rise Mount Wellington AUCKLAND
Chateau On The Park Cnr. Deans Ave & Kilmarnock St Riccarton CHRISTCHURCH

3.00pm-5.00pm 7.00pm-9.30pm 7.00pm-9.30pm

Copthorne Hotel Palmerston North 110 Fitzherbert Ave PALMERSTON NORTH*

7.00pm-9.30pm

Note - Michelle D’Allaird not in attendance at this session.

FREE ADMISSION

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Artistry Men Launch Fact Sheet Leaders Guide