Blue Ocean Strategy Simulation (boss)


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BLUE OCEAN STRATEGY SIMULATION
Introducing StratX’s Latest Strategy Simulation

Theory by
W. Chan Kim & Renée Mauborgne

Simulation Design and Development by

Blue Ocean Strategy Overview Blue Ocean Strategy Simulation Overview Using BOSS in your Class About StratX Contact Us

Table of Contents

BLUE OCEAN STRATEGY THEORY OVERVIEW

BLUE OCEAN STRATEGY AUTHORS
W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International
Management at INSEAD, France (the world’s second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union. He was born in Korea. Kim is a fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers and have sold over a half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times, The Asian Wall Street Journal, and numerous journals. Kim has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. He is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Kim is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. He was selected for Thinkers 50, the global ranking of business thinkers, and was named along with his colleague Renée Mauborgne, as “the number one gurus of the future” by L'Expansion, one of France's leading business magazines. The Sunday Times (London) called them “two of Europe’s brightest business thinkers… Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy.” The Observer called Kim and Mauborgne, "the next big gurus to hit the business world."

BLUE OCEAN STRATEGY AUTHORS
Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at
INSEAD, France (the world's second largest business school). She was born in the United States. Mauborgne is a fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W. Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times and numerous journals. Mauborgne has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and others. She is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Mauborgne is a winner of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. In 2005 she was selected as the highest placed woman on Thinkers 50, the global ranking of business gurus, and was named along with her colleague W. Chan Kim, as "the number one gurus of the future" by L'Expansion, one of France's leading business magazines. The Sunday Times (London) called them "two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." The Observer called Kim and Mauborgne, "the next big gurus to hit the business world."

BLUE OCEAN STRATEGY KEY POINTS
BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. BOS offers a set of methodologies and tools to create new market space. While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers – as argued by Schumpeter and his followers – BOS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms. BOS frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index. These frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute a strategy through easy communication. BOS covers both strategy formulation and strategy execution. The three key conceptual building blocks of BOS are: value innovation, tipping point leadership, and fair process. © Kim & Mauborgne, 2007

RED OCEAN VS BLUE OCEAN STRATEGY

BLUE OCEAN STRATEGY METHODOLOGIES & TOOLS

BLUE OCEAN STRATEGY SIMULATION OVERVIEW

WHAT IS BLUE OCEAN STRATEGY SIMULATION ?
A computerized strategy game illustrating Blue Ocean Strategy concepts, methodologies & analytical tools
Participants work in team to manage a fictitious company for several years in the Game Console industry
They are offered ways to swim out of the red ocean filled with sharks
The BOS theory, tools and frameworks allows them to break away from the competition and create a blue ocean of new market space for their company

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Blue Ocean Strategy Simulation (boss)