August Most Popular Facebook Video Publishers in India


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MOST POPULAR FACEBOOK VIDEO PUBLISHERS IN INDIA –
AUGUST 2017

CONTENT
 METHODOLOGY  CATEGORIZATION  FOOD  LIFESTYLE AND FASHION  NEW - AGE ENTERTAINMENT  TRADITIONAL – ENTERTAINMENT  NEW-AGE NEWS  TRADITIONAL NEWS  INDEPENDENT CREATORS  SPORTS CREATORS  TOP 100

- Page 1 - Page 3 - Page 4 - Page 7 - Page 10 - Page 13 - Page 16 - Page 19 - Page 22 - Page 25 - Page 28

METHODOLOGY

PAGE 1

• The ranking is based on the number of views clocked only for the month of AUGUST 2017.
• Only India based Facebook pages are taken into consideration.
• Indian food recipe related videos are all considered under the Food category.
• The closest relevant category is picked for pages that upload different kinds of videos.
• The popular page ranking for each category is based only on pages that upload videos consistently. There might be other pages that have more ‘Page Likes’ than the ones mentioned in the ranking, but they might not focus as much on video.
• There is a slight chance that we might have missed some pages that are popular but do not upload videos consistently.

METHODOLOGY

PAGE 2

The following types of pages are not considered for the ranking even though they clock millions of views:
• Facebook pages of Political parties/personalities.
• Pages that freeboot videos (uploading videos without the content creator's permission with or without edits)
• Pages that only upload video memes (using existing movie/music/viral video clippings)
• Pages of traditional celebrities like movie stars, sportspersons, singers etc.
• Pages of Brands like Amazon, Cadbury etc. that upload video ads.

CATEGORIZATION

PAGE 3

• We have categorized all the pages into 8 major genres – Food, Lifestyle, New age Entertainment, Traditional Entertainment, New age - News, Traditional News, Independent creators, and Sports Creators.
• Food, fashion and lifestyle related video content is included in Health & Lifestyle.
• New age Entertainment brands are digital-first brands like ScoopWhoop, Being Indian, AIB etc.
• Traditional Entertainment brands cover movie production houses, music labels, TV channels, Print newspapers and radio channels.
• The New-age and traditional categorization is the same for News related brands as well.
• Those who make videos like comedy sketches, fashion vlogs, tutorials etc., fall under the Independent Creators category. Do note that we have not included popular singers, sportspersons and movie stars in this list.
• For the category Lifestyle And Fashion; we selected fashion brands like L'Oréal, TresemmeIndia, Maybelline etc.

FOOD - TOP 10 PAGES

PAGE 4

VIDEO VIEWERSHIP

PAGE 5

– TOP 10 PAGES

90

MILLIONS

80

70

60

50

40

30

20

10

0 AUGUST VIEWS

Hebbar's Kitchen
82,562,188

Yum 60,198,830

Tamil Village Food Factory
53,742,997

Home cooking
42,435,986

Your Food Lab 35,490,146

My Recipe Panda
35,226,900

FoodMate 21,119,522

Awesome Sauce India
20,040,143

Gobble 16,808,234

Jolly Food Fellow
14,730,338

PAGES IN THE GENRE

PAGE 6

– TOP 10 POPULAR

7

MILLIONS

6

5

4

3

2

1

0 Masala TV
FB Likes 6,203,975

Hebbar's Kitchen
5,454,824

Sanjeev Kapoor
5,233,297

My Recipe Panda
4,245,800

Recipes in Hindi
2,615,631

Home cooking Easycooking 2,369,767 2,351,091

Yum 2,240,902

MasterChef Pankaj
Bhadouria
2,177,758

Note: This ranking is based on the number of likes on the page. Only pages that upload videos regularly are considered for this ranking.

Veg Recipes of India
2,169,944

PAGE 7
LIFESTYLE &FASHION - TOP 10 PAGES

VIDEO VIEWERSHIP

PAGE 8

– TOP 10 PAGES

14

MILLIONS

12

10

8

6

4

2

0 Art All The Way
AUGUST VIEWS 13,103,653

Wedding Style
12,671,286

iDiva 7,674,638

PinkVilla 5,866,019

Shruti Arjun Anand
3,489,931

Sabyaofficial 3,240,825

Mehndi Designs &
Songs
525,644

Indian Makeup and Beauty Blog
477,396

StyleCrazeH airStyles
283,696

KritiDS-The Makeup Artist
185,825

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August Most Popular Facebook Video Publishers in India