BLUE OCEAN STRATEGY book summary


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BLUE OCEAN STRATEGY book summary – PDF
BLUE OCEAN STRATEGY
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth. Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents. First published in 2005, it was updated and expanded with fresh content in 2015. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and capture their own blue oceans.
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© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.

BLUE OCEAN STRATEGY book summary – PDF
BLUE OCEAN STRATEGY WILL SHOW YOU: WHAT is distinctive about blue ocean strategy as a theory HOW is blue ocean strategy different from a classic differentiation strategy or a low cost strategy HOW to reconstruct market boundaries WHY you need to focus on the big picture HOW to reach beyond existing demand HOW to overcome organizational hurdles HOW to build execution into strategy
BLUE OCEAN STRATEGY VS RED OCEAN STRATEGY Learn the key differences between red ocean and blue ocean strategy.
© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.
© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.

BLUE OCEAN STRATEGY book summary – PDF

WHAT IS VALUE INNOVATION

Value Innovation is the simultaneous pursuit of differentiation and low cost, creating

a leap in value for both buyers and the company. The concept of Value Innovation is

developed by Chan Kim and Renée Mauborgne and is the cornerstone of market-

creating strategy. Because value to buyers comes from the offering’s utility minus its

price, and because value to the company is generated from the offering’s price minus

its cost, value innovation is achieved only when the whole system of utility, price, and

cost is aligned.

COST

Cost savings are made by eliminating and reducing the factors an industry competes on.
Buyer value is lifted by raising and creating elements the industry has never offered.

COST
VALUE INNOVATION
BUYER VALUE

© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.

© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.

BLUE OCEAN STRATEGY book summary – PDF
BLUE OCEAN TOOLS AND PROCESS Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
COST
LEARN MORE ABOUT BLUE OCEAN What is Blue Ocean Shift What is Blue Ocean Strategy Blue Ocean Tools and Process About the Authors, Chan Kim and Renée Mauborgne
© Chan Kim and Renée Mauborgne. Blue Ocean Strategy. Blue Ocean Shift. All rights reserved.

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BLUE OCEAN STRATEGY book summary