India Design Mark 1

INDIA DESIGN MARK 1

India Design Mark is a design standard, a symbol, which recognizes good design. India Design Council grants India Design Mark after evaluating good design through a systemized process. India Design Mark is initiated in cooperation with Good Design Award, Japan. India Design Mark is granted and administered by India Design Council which is an autonomous body of Government of India established under the aegis of Department of Industrial Policy and Promotion, Ministry of Commerce & Industry. India Design Council is a strategic body for multi disciplinary design. It envisions to make Indian industry a design enabled industry. For more information visit www.indiadesigncouncil.org. India Design Mark symbol is a trustworthy indicator of excellence. India Design Mark provides strong differentiation and market positioning as a design and innovation leader. Through India Design Mark, the India Design Council seeks to inspire Indian manufacturers to bring to market well designed products that enrich the lives of people.
INDIA DESIGN MARK 3

Published by India Design Council C/o National Institute of Design, Paldi, Ahmedabad 380 007 Tel: 079-26623082 Email [email protected] www.indiadesigncouncil.org
Editing Hrridaysh Deshpande
Design Spread Design and Innovation Pvt Ltd
Printed and bound:
© India Design Council, 2016 All rights reserved. No part of this document may be reproduced, stored, adapted, or transmitted, in any form, or by any means, electronic, mechanical, photocopying recording, or otherwise, or translated in any language or performed or commun cated to the public in any manner whatsoever, or any cinematographic film or sound recording made, without the prior written permission of the copyright holders. The information presented in this publication has been compiled from various published and electronically available primary and secondary source.
India Design Council makes every effort to ensure the accuracy of information presented in this document. However, neither India Design Council nor any of its office bearers or employees can be held responsible for any financial consequences arising out of the use of information provided herein.

INDEX

6 10 12
20 78 126 158 206 242 264

MESSAGES PREFACE JURY I MARK RECIPIENTS 2015-2016
FURNITURE & EQUIPMENT HOME & OFFICE APPLIANCES AUTOMOTIVE & TRANSPORT INDUSTRIAL EQUIPMENT LIFESTYLE PRODUCTS MISCELLANEOUS SOFTWARE
INDIA DESIGN MARK 5

MESSAGE

SHRI RAMESH ABHISHEK, IAS SECRETARY, DEPARTMENT OF INDUSTRIAL POLICY & PROMOTION, MINISTRY OF COMMERCE AND INDUSTRY, GOVERNMENT OF INDIA

We are all aware that today we exist in the times of intense global competition as individuals, businesses or as a country. To succeed in a fiercely competitive global environment with its inherent challenges, being “good enough” is no longer an option. The only path in front of us is to “be remarkable” and nothing else.
Make in India mission is central to our being remarkable as it holds a promise of creating wealth, new jobs and a bright new tomorrow. Manufacturing is coexistent with products that are manufactured and products are a result of the union between design and technology. The success of our manufacturing lies in manufacturing and design reinforcing each other.
Design will play an integral role in the evolution of our manufacturing base by advancing new products, reducing costs, addressing sustainability and add value to compete on what is beautiful and original in world markets.India’s design sector is maturing well and the time has come for it to leapfrog and lead the national resurgence. The Government expects design to become a powerful driver of innovation and a catalyst for enhancing national competitiveness. The India Design Mark is a shining example of collaboration between manufacturing and design lending strength to Make in India mission. The role of I Mark is to inspire. It is a certification of good design and a beacon for businesses and industries to use design.
The role of India Design Council is to promote design as a strategic tool for innovation, in order to offer greater competitive advantage and profitability to India trade and industry and I am happy to note that it is doing so well.
I congratulate all the recipients of India Design Mark.

INDIA DESIGN MARK 7

MESSAGE

PRADYUMNA VYAS DIRECTOR, NATIONAL INSTITUTE OF DESIGN MEMBER SECRETARY, INDIA DESIGN COUNCIL
& CHAIRMAN, INDIA DESIGN MARK JURY

Competition is the norm. It is the state of the world today. We are all the time competing in terms of technology, resources, and attention. Seldom do we realize that the real competition is played in the hearts of consumers, a competition that focuses on understanding the consumer and uncovering customer needs. It is the gaining of unique consumer insights and understanding the preferences of emerging consumers that leads to developing winning products and services that are matchless. The design process uncovers the unmet needs and design manifests it in the form of an artefact.
Design is no more a luxury. It is an imperative for solving complex problems. The systematic and strategic use of design is critical to the survival and growth of Indian companies as it helps in achieving product differentiation while delivering greater efficiency and reduced costs.
The India Design Council is instrumental in the formulation and coordination of policies and programmes to promote design so as to stimulate interaction between design and industry. The key amongst its initiatives is the India Design Mark or the I Mark.
By awarding the India Design Mark we intend to distinguish and celebrate good design. This is the recognition of the immense efforts of the design teams and the organizations that have invested in design. Thanks to their efforts, each of the recipients has contributed significantly to the advancement of design. It is their trophy of achievement and for this, they deserve our deepest appreciation.
I am quite confident that in the years to come, the I Mark and good design will become an integral part of our social consciousness and a stated consumer preference.

INDIA DESIGN MARK 9

PREFACE

HRRIDAYSH DESHPANDE CONSULTANT ADVISOR INDIA DESIGN COUNCIL

Global trends indicate compelling evidence that companies and countries that have embraced design have been able to optimize their economic potential. It has been proven without doubt that design is fundamental to innovation as driver of prosperous economies. It is playing an intrinsic role in building knowledge economies thereby creating progress.
The existing national innovation system is built around science and technology. In the new world order access to knowledge beyond science and technology is critical. Businesses need to investigate user needs, behavior and cultures on a global scale. They need competencies in design to tap unacknowledged knowledge from users and build memorable products.
In the light of global markets and global knowledge sharing it is imperative for India to brand itself as creative and culturally advanced to the world. It has to move up in the value chain and establish itself as a conceiver and manufacturer of worldclass products.
India Design Mark is enriching and transforming the language of design in India. Each of the entry that has been granted this prestigious symbol has showcased the strength of an integrated partnership between design, engineering and business. India Design Mark is a corollary to position India as a Design Nation. It’s the signpost and guidepost for the future

Good Design is innovative, transformative, and aesthetically beautiful. Each of the products that have received the I Mark reflects these qualities and is an expression of people’s values and aspirations. An illustrious panel of Indian and international jury members have carefully selected each of the I Mark products on individual merit based on the specified assessment criteria. The jury strenuously tries to achieve the balance between function, the manufacturing quality and aesthetics. They assess the innovativeness of the product, its position in the market and determine the added value created by the design’s application to reach their decision. The jury was impressed by the large number, range and quality of the entries. The jury noted that the quality of applications has been getting better every year as they continue to exceed the expectations of our jury.
The variety of the applicants and recipients shows that good design is critical across product categories and across the company sizes. Here we have small and medium enterprises sharing the same platform with large and multinational companies. We have furniture and machine tools as also cars, bikes and consumer goods.
The number of India Design Mark granted products available on the market are increasing every year. The recipients are indeed exceptional.

They have a larger vision and the confidence to undergo this voluntary evaluation of their design prowess. The process facilitates a feedback that helps the companies to do better.
The I Mark is also a way for the India Design Council to celebrate the talent of designers and their work. Their ideas combined with passion are recognized at this platform. The work of these designers is the measure of design excellence, a benchmark for young generation to seek and exceed.
The recipients now proudly display the India Design Mark on the product, product packaging and promotional materials. It has already started to permeate into the consciousness of the consumers, bringing a greater awareness and appreciation of good design.
The catalogue celebrates the businesses that are deploying design and the way it impacts our lives. It will also inspire other organizations to aspire for this coveted symbol of design excellence. This compilation will promote successful design and will realize, greater purpose of promoting design.

INDIA DESIGN MARK 11

JURY2015
STAGE 1 & 2

MASASHIRO INOUE PROFESSOR NAGOYA INSTITUTE OF TECHNOLOGY

RAMAN SAXENA MENTOR DLABS INDIAN SCHOOL OF BUSINESS

RANJAN MALIK DIRECTOR EREHWON INNOVATION CONSULTING
NARENDRA GHATE CHIEF DESIGNER TATA ELXSI

ASHISH DESHPANDE SENIOR DESIGN CO-FOUNDER ELEPHANT
SHRIKANT NIVSARKAR PRINCIPAL ARCHITECT NIVASARKAR CONSULTANTS

SATISH GOKHALE CO-FOUNDER M DESIGN DIRECTIONS PVT LTD

ABHIJIT BANSOD FOUNDER STUDIO ABD

SONIA MANCHANDA CO-FOUNDER AND PRINCIPAL DESIGNER SPREAD

ANJAN DAS EXECUTIVE DIRECTOR CONFEDERATION OF INDIAN INDUSTRY

MAHENDRA CHAUHAN HEAD TITAN

SURESH SETHI VICE PRESIDENT WHIRLPOOL DESIGN, ASIA RAVI SHANKAR HEAD UNIVERSAL DESIGN LAB COORDINATOR

INDIA DESIGN MARK 13

JURY2015
STAGE 1

ALOK GHONSIKAR DIRECTOR SOLID STATE LIGHTING, INDIA BRIDGELUX INC

AMARESH CHAKRABARTI PROFESSOR CPDM, INDIAN INSTITUTE OF SCIENCE

PRAKASH KHANZODE DIRECTOR ONIO DESIGN PVT. LTD

ABHIJIT TAKALE DIRECTOR & HEAD OF INDUSTRIAL DESIGN NEODES

ANUJ PRASAD FOUNDER & CEO DESMANIA DESIGN PVT. LTD

GEORGE MATHEW DIRECTOR STRATEGY, ICARUS

BIDYABIJAY BHAUMIK FORMER ADVISOR MAHINDRA & MAHINDRA

SANDIP PAUL FOUNDER DIRECTOR PAUL STUDIO

CHETAN SORAB TEAM HEAD LG ELECTRONICS (DESIGN) AJAY TANK SENIOR DESIGN CONSULTANT USHA SHRIRAM ENTERPRISES

RAVI MOKASHI PUNEKAR PROFESSOR DEPARTMENT OF DESIGN IIT GUWAHATI

PRAVEEN NAHAR SENIOR FACULTY NATIONAL INSTITUTE OF DESIGN

SANBID GOLUI DIRECTOR & CHIEF DESIGNER DESIGN LIPI PROJECTS PVT. LTD

VIVEK AMBERKAR PRINCIPAL DESIGNER VIVEK AMBERKAR PRODUCT DESIGN

V. EGA ASSOCIATE VICE PRESIDENT DESIGN HEAD GODREJ INTERIO GODREJ & BOYCE MGF. CO. LTD

RAMESH MANIKAM CEO & CREATIVE DIRECTOR CENTROID CREATIVE HUB

VASANT DEWAJI VICE PRESIDENT DESIGN & DEVELOPMENT VIP INDUSTRIES LTD

BALKRISHNA MAHAJAN DIRECTOR TICKET DESIGN PVT. LTD

SHEKHAR BADVE FOUNDER DIRECTOR STRATEGY & MARKETING LOKUS DESIGN PVT. LTD

ZOEB KANORWALA VICE PRESIDENT & HEAD DESIGN PIRAMAL GLASS LTD

DARSHAN GANDHI HEAD OF DESIGN GODREJ CONSUMER PRODUCTS LIMITED

PANKAJ JHUNJA HEAD TATA MOTORS

ELIAS ABRAHAM VICE PRESIDENT (R&D) TVS MOTOR COMPANY

INDIA DESIGN MARK 15

JURY2016
STAGE 1 & 2

RAVI GURURAJ ENTREPRENEUR NASSCOM

AMARESH CHAKRABARTI PROFESSOR CPDM, INDIAN INSTITUTE OF SCIENCE

SURESH SETHI VICE PRESIDENT WHIRLPOOL DESIGN, ASIA
SATISH GOKHALE CO-FOUNDER M DESIGN DIRECTIONS PVT LTD

ASHISH DESHPANDE SENIOR DESIGN CO-FOUNDER ELEPHANT
SHRIKANT NIVSARKAR PRINCIPAL ARCHITECT NIVASARKAR CONSULTANTS

RANJAN MALIK DIRECTOR EREHWON INNOVATION CONSULTING

ABHIJIT BANSOD FOUNDER STUDIO ABD

SONIA MANCHANDA CO-FOUNDER AND PRINCIPAL DESIGNER SPREAD

GABRIELA CHRISTEN DEAN LUCERNE UNIVERSITY OF APPLIED SCIENCE AND ARTS

PRADYUMNA VYAS PROFESSOR, DIRECTOR NATIONAL INSTITUTE OF DESIGN
TAKUYA KAWAGOI HEAD SONY DESIGN CENTER ASIA(SINGAPORE)

BIBHUDUTTA BARAL CENTRE HEAD NID R&D CAMPUS, BANGALORE
RAVI SHANKAR HEAD UNIVERSAL DESIGN LAB COORDINATOR

MAKIKO TSUMURA INTERNATIONAL RELATIONS JAPAN INSTITUTE OF DESIGN PROMOTION

INDIA DESIGN MARK 17

JURY2016
STAGE 1

ABHIJIT TAKALE DIRECTOR & HEAD OF INDUSTRIAL DESIGN NEODES

CHETAN SORAB TEAM HEAD LG ELECTRONICS (DESIGN)

MAHENDRA PATIL SENIOR DESIGNER GE HEALTHCARE

MAHENDRA CHAUHAN DESIGN MANAGER TITAN COMPANY LIMITED

PRAVINSINH SOLANKI DESIGNER NATIONAL INSTITUTE OF DESIGN

ANUJ PRASAD FOUNDER & CEO DESMANIA DESIGN PVT. LTD

NARENDRA GHATE CHIEF DESIGNER TATA ELXSI

SANBID GOLUI DIRECTOR & CHIEF DESIGNER DESIGN LIPI PROJECTS PVT. LTD

RAJESH SANGEWAR HEAD-PRODUCT DESIGN & DEVELOPMENT WIPRO ENTERPRISES P LTD LIGHTING DIV

SUSHANT JENA VICE PRESIDENT - DESIGN & DEVELOPMENT TI CYCLES OF INDIA

VASANT DEWAJI VICE PRESIDENT - DESIGN VIP INDUSTRIES LTD

SANDIP PAUL FOUNDER DIRECTOR PAUL STUDIO
SATHYASEELAN G GENERAL MANAGER STYLING ASHOK LEYLAND

VENKAT EGA ASSOCIATE VICE PRESIDENT GODREJ INTERIO; GODREJ & BOYCE MFG. CO. LTD
SHASHANK MEHTA PRINCIPAL FACULTY, INDUSTRIAL DESIGN NATIONAL INSTITUTE OF DESIGN

VIPUL VINZUDA ACTIVITY VICE-CHAIRPERSON, INTEGRATED DESIGN SERVICES NATIONAL INSTITUTE OF DESIGN

INDIA DESIGN MARK 19