July Most Popular Facebook Video Publishers in India


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MOST POPULAR FACEBOOK VIDEO PUBLISHERS IN INDIA
– JULY 2017

CONTENT
 METHODOLOGY  CATEGORIZATION  HEALTH  LIFESTYLE AND FASHION  NEW - AGE ENTERTAINMENT  TRADITIONAL – ENTERTAINMENT  NEW-AGE NEWS  TRADITIONAL NEWS  INDEPENDENT CREATORS  SPORTS CREATORS  TOP 100

- Page 1 - Page 3 - Page 4 - Page 7 - Page 10 - Page 13 - Page 16 - Page 19 - Page 22 - Page 25 - Page 28

METHODOLOGY

PAGE 1

• The ranking is based on the number of views clocked only for the month of JULY 2017.
• Only India based Facebook pages are taken into consideration.
• Indian food recipe related videos are all considered under the Food category.
• The closest relevant category is picked for pages that upload different kinds of videos.
• The popular page ranking for each category is based only on pages that upload videos consistently. There might be other pages that have more ‘Page Likes’ than the ones mentioned in the ranking, but they might not focus as much on video.
• There is a slight chance that we might have missed some pages that are popular but do not upload videos consistently.

METHODOLOGY

PAGE 2

The following types of pages are not considered for the ranking even though they clock millions of views:
• Facebook pages of Political parties/personalities.
• Pages that freeboot videos (uploading videos without the content creator's permission with or without edits)
• Pages that only upload video memes (using existing movie/music/viral video clippings)
• Pages of traditional celebrities like movie stars, sportspersons, singers etc.
• Pages of Brands like Amazon, Cadbury etc. that upload video ads.

CATEGORIZATION

PAGE 3

• We have categorized all the pages into 8 major genres – Food, Lifestyle, New age Entertainment, Traditional Entertainment, New age - News, Traditional News, Independent creators and Sports Creators.
• Food, fashion and lifestyle related video content is included in Health & Lifestyle.
• New age Entertainment brands are digital-first brands like ScoopWhoop, Being Indian, AIB etc.
• Traditional Entertainment brands cover movie production houses, music labels, TV channels, Print newspapers and radio channels.
• The New-age and traditional categorization is the same for News related brands as well.
• Those who make videos like comedy sketches, fashion vlogs, tutorials etc., fall under the Independent Creators category. Do note that we have not included popular singers, sportspersons and movie stars in this list.
• For the category Lifestyle And Fashion; we selected fashion brands like L'Oréal, TresemmeIndia, Maybelline etc.

FOOD -

PAGE 4

VIDEO VIEWERSHIP – TOP 10 PAGES

PAGE 5

100

MILLIONS

90

80

70

60

50

40

30

20

10

0 JULY VIEWS

Hebbar's Kitchen
94,632,669

Tamil Village Food Factory
59,951,220

Yum 57,401,146

Home cooking
39,930,949

Your Food Lab
27,019,075

Awesome Sauce India
23,095,683

Village food factory
19,834,922

Veg Recipes of
India
18,019,819

Gobble 15,556,556

FoodMate 14,982,286

PAGES IN THE GENRE – TOP 10 POPULAR

PAGE 6

6

MILLIONS

5

4

3

2

1

0 FB Likes

Sanjeev Kapoor
5,314,083

Hebbar's Kitchen
4,898,505

Veg Recipes of India
2,111,108

Rak's Kitchen
1,920,988

Yum 1,906,069

FoodFood 1,860,778

FoodMate 1,754,954

Get Curried Awesome Rajshri Food Sauce India
1,462,547 1,412,480 1,301,804

Note: This ranking is based on the number of likes on the page. Only pages that upload videos regularly are considered for this ranking.

LIFESTYLE & FASHION -

PAGE 7

VIDEO VIEWERSHIP – TOP 10 PAGES

PAGE 8

16

MILLIONS

14

12

10

8

6

4

2

0

Wedding iDivaonFB VogueIndi Sabyaoffici Art All The

Style

a

al

Way

JULY VIEWS 15,014,584 11,352,081 10,164,088 10,016,933 9,051,372

I Love Lakme
8,446,478

Fox life India
8,177,921

Shruti Arjun Anand
3,492,055

Tresemme Feminawo

India

man

3,140,762 2,090,010

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July Most Popular Facebook Video Publishers in India